CCSU(BBA) 301 Advertising Management

CCSU-BBA

  UNIT 1  
1 Advertising: Introduction and Scope VIEW
2 Importance of Advertising in Business VIEW
3 Role of Advertising in Social and Economic Development of India VIEW
4 Ethics and Truths in Indian Advertising VIEW
  UNIT 2  
1 Integrated Communication Mix (ICM):  Meaning and Importance VIEW
2 Communication: Meaning and Importance VIEW
3 Process of Communication VIEW
4 Communication Mix: Components VIEW
5 Role of Communication Mix in Marketing VIEW
6 Branding: Meaning and Importance in Advertising VIEW
  UNIT 3  
1 Promotional Objectives: Importance Determination of Promotional Objectives VIEW
2 Setting Objective DAGMAR VIEW
3 Importance of Advertising Budget VIEW
4 Establishing the Budget VIEW
5 Approaches Allocation of Budget VIEW
  UNIT 4  
1 Advertising Copy: Meaning VIEW
2 Components of Advertisement Copy VIEW
3 Types of Advertising Copy VIEW
4 Importance of Creativity in Advertising VIEW
5 Media Planning: Importance, Strategies VIEW
6 Media Mix VIEW
  UNIT 5  
1 Advertising Research: Importance VIEW
2 Testing Advertising Effectiveness Market Testing for Ads VIEW
3 International Advertising: Importance VIEW
4 International vs. Local Advertising VIEW

 

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