Applications of Internet Marketing
The internet is a powerful tool that can make your business more productive and profitable. Business Link states that when the internet and email are used effectively, they help you streamline business activities, communicate more efficiently with customers and even generate new customers or clients—all while helping to reduce business expenses.
Reduced Mailing Expenses
Using internet resources for your business can reduce or eliminate the need for traditional postal mailing and all of the costs associated with it. The internet makes it easy to stay connected with your customers via email lists and online networking tools such as forums and social networking sites like Facebook, YouTube and LinkedIn.
Using internet communication tools effectively, you can maintain a constant dialogue with both existing and potential customers. Even small mom-and-pop shops can generate additional business with a basic website and by posting regularly to social media accounts. You can send special offers and announcements to existing customers via email, send links to your online store when a new product is released or share coupon codes and special discounts on your Facebook page, Twitter feed or YouTube channel.
Various software firms provide an assortment of ready-made applications to help you run day-to-day operations in your business. These cloud-based services help with finance management, including income tax filings, inventory control and human resources, allowing you to lower costs while also reducing the time and labor force needed to run the business.
Hiring a virtual assistant or securing the services of a virtual customer service management firm can streamline support requests for your company. Providing online product documentation and frequently asked questions, for example, enables your customers to get support 24 hours a day without engaging a representative at your physical location.
Diversifying your brick-and-mortar store by offering existing and exclusive products online is an excellent way to increase the market for your business without a significant increase in overhead costs. Even local coffee shops and dry cleaning operations can create inexpensive online advertisements to target local audiences. These advertisements can announce special events your company is sponsoring, contests and special sales or discounts.
To further your efforts at marketing an existing business to other local consumers, consider forming a partnership with other local stores to cross-promote products across multiple social media pages. For example, a coffee shop may find a local bookstore a natural fit for sharing goodwill while a restaurant could partner with a concert venue or other local entertainment options.