Profit Maximization VS Wealth Maximization

Profit Maximization

Profit Maximization is the capability of the firm in producing maximum output with the limited input, or it uses minimum input for producing stated output. It is termed as the foremost objective of the company.

It has been traditionally recommended that the apparent motive of any business organization is to earn a profit, it is essential for the success, survival, and growth of the company. Profit is a long term objective, but it has a short-term perspective i.e. one financial year.

Profit can be calculated by deducting total cost from total revenue. Through profit maximization, a firm can be able to ascertain the input-output levels, which gives the highest amount of profit. Therefore, the finance officer of an organization should take his decision in the direction of maximizing profit although it is not the only objective of the company.

Wealth Maximization

Wealth maximization is the ability of a company to increase the market value of its common stock over time. The market value of the firm is based on many factors like their goodwill, sales, services, quality of products, etc.

It is the versatile goal of the company and highly recommended criterion for evaluating the performance of a business organization. This will help the firm to increase their share in the market, attain leadership, and maintain consumer satisfaction and many other benefits are also there.

It has been universally accepted that the fundamental goal of the business enterprise is to increase the wealth of its shareholders, as they are the owners of the undertaking, and they buy the shares of the company with the expectation that it will give some return after a period. This states that the financial decisions of the firm should be taken in such a manner that will increase the Net Present Worth of the company’s profit. The value is based on two factors

(I)Rate of Earning per share

(II) Capitalization Rate


Concept The main objective of a concern is to earn a larger amount of profit. The ultimate goal of the concern is to improve the market value of its shares.
Emphasizes on Achieving short term objectives. Achieving long term objectives.
Consideration of Risks and Uncertainty No Yes
Advantage Acts as a yardstick for computing the operational efficiency of the entity. Gaining a large market share.
Recognition of Time Pattern of Returns No Yes

Key Differences between Profit Maximization and Wealth Maximization

The fundamental differences between profit maximization and wealth maximization is explained in points below

  1. The process through which the company is capable of increasing earning capacity known as Profit Maximization. On the other hand, the ability of the company in increasing the value of its stock in the market is known as wealth maximization.
  2. Profit maximization is a short term objective of the firm while the long-term objective is Wealth Maximization.
  3. Profit Maximization ignores risk and uncertainty. Unlike Wealth Maximization, which considers both.
  4. Profit Maximization avoids time value of money, but Wealth Maximization recognizes it.
  5. Profit Maximization is necessary for the survival and growth of the enterprise. Conversely, Wealth Maximization accelerates the growth rate of the enterprise and aims at attaining the maximum market share of the economy.


There is always a contradiction between Profit Maximization and Wealth Maximization. We cannot say that which one is better, but we can discuss which is more important for a company. Profit is the basic requirement of any entity. Otherwise, it will lose its capital and cannot be able to survive in the long run. But, as we all know, the risk is always associated with profit or in the simple language profit is directly proportional to risk and the higher the profit, the higher will be the risk involved with it. So, for gaining the larger amount of profit a finance manager has to take such decision which will give a boost to the profitability of the enterprise.

In the short run, the risk factor can be neglected, but in the long-term, the entity cannot ignore the uncertainty. Shareholders are investing their money in the company with the hope of getting good returns and if they see that nothing is done to increase their wealth. They will invest somewhere else. If the finance manager takes reckless decisions regarding risky investments, shareholders will lose their trust in that company and sell out the shares which will adversely effect on the reputation of the company and ultimately the market value of the shares will fall.

Therefore, it can be said that for day to day decision making, Profit Maximization can be taken into consideration as a sole parameter but when it comes to decisions which will directly affect the interest of the shareholders, then Wealth Maximization should be exclusively considered.

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