“A business letter is a letter written in formal language, usually used when writingfrom one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties. Types of Routine Business Letters”: Persuasive Letters
Persuasive Letter is a letter written to persuade an organisation/s or individual/s towards accepting the writer’s (sender’s) issue, interest or perspective. It can be written to any type of organisation i.e. school, bank, college, NGO, municipality etc. The individuals can be a director, CEO, government official etc. The motive of the persuasion letter is to ‘Get your work done’ in layman terms.
The persuasion can be related to any matter, it can be:
- A complaint
- A sale
- A petition
- A request or any other matter which requires convincing
Taking that into note, persuasion letter is a broad term inclusive of Cover Letter, Complaint Letter, Petition Letter, Request Letter, and Sales Letter. This is because in all of the above mentioned there is moderate to maximum amount of persuasion on part of the sender.
Depending upon the region where you live a Complaint Letter or a Sales Letter may be an interchangeable name for a Persuasive letter. Persuasion letter comes under formal letter type and follows certain formats like Full Block Style, Semi-Block Style, Modified Block Style and Modified Semi-Block Style. As mentioned earlier about the formal nature of letters of persuasion, you can include certain informal elements depending upon the need. While a persuasive letter may or may not be successful in its objective, it does raise awareness about the matter addressed. And it can act as a source of inspiration for others when you are addressing certain important social issues.