| Unit 1 Retailing [Book] | |
| Concept of Retailing | VIEW |
| Functions of Retailing | VIEW |
| Retail Formats and Types | VIEW |
| Retailing Channels | VIEW |
| Retail Industry in India | VIEW |
| Importance of Retailing | VIEW |
| Changing Trends in Retailing | VIEW |
| Unit 2 [Book] | |
| Understanding the Retail Consumer: Retail Consumer Behaviour | VIEW |
| Factors influencing the Retail Consumer | VIEW |
| Retail Customer Decision making Process | VIEW |
| Types of Retail Decision Making | VIEW |
| Market Research for understanding Retail Consumer | VIEW |
| Unit 3 Retail Market Segmentation [Book] | |
| Retail Market Strategies | VIEW |
| Retail Market Segmentation and its benefits, Kinds of Markets | VIEW |
| Definition of Retail Strategy | VIEW |
| Strategy for effective Market Segmentation | VIEW |
| Strategies for Penetration of New Retail Markets | VIEW |
| Retail Growth Strategies | VIEW |
| Retail Value chain | VIEW |
| Unit 4 [Book] | |
| Retail Location Selection | VIEW |
| Importance of Retail Locations | VIEW |
| Types of Retail Locations | VIEW |
| Factors Determining the Location decision | VIEW |
| Steps involved in choosing a Retail Location | VIEW |
| Measurement of Success of Retail Location | VIEW |
| Unit 5 [Book] | |
| Merchandise Management: Meaning of Merchandising, Factors influencing Merchandising, Functions of Merchandising Manager | VIEW |
| Merchandise Planning | VIEW |
| Merchandise Buying | VIEW |
| Analyzing Merchandise performance | VIEW |