Unit 1 Research {Book} | |
Research: Definition, Meaning, Importance Types and Qualities of Research | VIEW |
Research Application in Functional Area of Business | VIEW |
Emerging Trends in Business Research | VIEW |
Research and the Scientific Method | VIEW |
Characteristics of Scientific Method | VIEW |
Steps in Research Process | VIEW |
Concept of Scientific Inquiry | VIEW |
Formulation of the Research problem | VIEW |
Management Question, Research Question, Investigation Question | VIEW |
Research Proposal: Element of Research Proposal | VIEW |
Drafting a Research Proposal | VIEW |
Evaluating a Research Proposal | VIEW |
Unit 2 Research Design {Book} | |
Research Design, Feature of a Good Research Design | VIEW |
Use of a Good Research Design: Qualitative and Quantitative Approach | VIEW |
Comparison Pros and Cons of Qualitative and Quantitative Research | VIEW |
Exploratory Research Concept, Types | VIEW |
Qualitative Techniques Projective Techniques, Depth Interviews, Experience survey, Focus Groups, Observation | VIEW |
Descriptive Research Design Concept, Types and Uses | VIEW |
Concept of Cross Sectional and Longitudinal Research | VIEW |
Experimental Design Concept of Cause | VIEW |
Causal Relationship | VIEW |
Concept of Independent and Dependent Variable | VIEW |
Concomitant Variable, Extraneous Variable, Treatment and Control Groups | VIEW |
Unit 3 Scaling and Measurement Technique {Book} | |
Scaling and Measurement Techniques: Needs of Measurement | VIEW |
Problem in Measurement in Management Research: Validity and Reliability | VIEW |
Level of Measurement: Nominal, Ordinal, Interval, and Ratio | VIEW |
Attitude Scaling Techniques: Concept of Scale, Rating Scales Viz. Likert Scales | VIEW |
Semantic Differential Scales | VIEW |
Constant Sum Scale | VIEW |
Graphic Rating Scale | VIEW |
Ranking Scale | VIEW |
Paired comparison & Forced Ranking Concept and Application | VIEW |
Unit 4 Sampling {Book} | |
Sampling Basic Concept: Defining the Universe | VIEW |
Concept of Statistical Population | VIEW |
Sample, Characteristics of a Good Sample | VIEW |
Sampling Frame (Practical Approach for Determining the Sample Frame Expected) | VIEW |
Sampling Errors, Non-Sampling Errors, Methods to Reduce the Error | VIEW |
Sample Size Constraints, Non-Response | VIEW |
Probability Sampling: | VIEW |
Types of Probability Sampling: Simple random sampling, Systematic Sampling, Stratified Random sampling, Area sampling, Cluster Sampling | VIEW |
Non-Probability Sample | VIEW |
Types of Non-Probability Sampling: Judgmental or Purposive Sampling, Convenience Sampling, Quota Sampling, Snowball Sampling, Consecutive Sampling | VIEW |
Determining Size of the Sample: Practical Considerations in Sampling and Sample Size | VIEW |
Unit 5 Data Analysis {Book} | ||
Data Analysis: Editing, Coding, Tabular Representation of Data | VIEW | |
Frequency Tables, Construct a Frequency Distribution | VIEW | |
Graphical Representation of Data: Appropriate Usages of Bar Chart, Pie Charts, Histogram | VIEW | |
Hypothesis: Framing Null Hypothesis and Alternative Hypothesis | VIEW | |
Concept of Hypothesis Testing: Logic and Importance | VIEW | |
Tests of Significance: Small Sample Test | VIEW | |
T-Test (Mean, Proportion) | VIEW | |
F- Test, Z – Test | VIEW | |
Cross Tabulation, Chi-Squared Test | VIEW | |
Analysis of Variance: One Way and Two-Way Classifications | VIEW | |
Mechanism of Report Writing | VIEW | |
Report Preparation | VIEW | |
Types of Report | VIEW | |
Report Structure: Preliminaries Section, Main Report | VIEW | |
Interpretation of Results, Suggestion and Recommendations | VIEW | VIEW |
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