KMBN203 Business Research Methods
| Unit 1 Research {Book} | |
| Research: Definition, Meaning, Importance Types and Qualities of Research | VIEW |
| Research Application in Functional Area of Business | VIEW |
| Emerging Trends in Business Research | VIEW |
| Research and the Scientific Method | VIEW |
| Characteristics of Scientific Method | VIEW |
| Steps in Research Process | VIEW |
| Concept of Scientific Inquiry | VIEW |
| Formulation of the Research problem | VIEW |
| Management Question, Research Question, Investigation Question | VIEW |
| Research Proposal: Element of Research Proposal | VIEW |
| Drafting a Research Proposal | VIEW |
| Evaluating a Research Proposal | VIEW |
| Unit 2 Research Design {Book} | |
| Research Design, Feature of a Good Research Design | VIEW |
| Use of a Good Research Design: Qualitative and Quantitative Approach | VIEW |
| Comparison Pros and Cons of Qualitative and Quantitative Research | VIEW |
| Exploratory Research Concept, Types | VIEW |
| Qualitative Techniques Projective Techniques, Depth Interviews, Experience survey, Focus Groups, Observation | VIEW |
| Descriptive Research Design Concept, Types and Uses | VIEW |
| Concept of Cross Sectional and Longitudinal Research | VIEW |
| Experimental Design Concept of Cause | VIEW |
| Causal Relationship | VIEW |
| Concept of Independent and Dependent Variable | VIEW |
| Concomitant Variable, Extraneous Variable, Treatment and Control Groups | VIEW |
| Unit 3 Scaling and Measurement Technique {Book} | |
| Scaling and Measurement Techniques: Needs of Measurement | VIEW |
| Problem in Measurement in Management Research: Validity and Reliability | VIEW |
| Level of Measurement: Nominal, Ordinal, Interval, and Ratio | VIEW |
| Attitude Scaling Techniques: Concept of Scale, Rating Scales Viz. Likert Scales | VIEW |
| Semantic Differential Scales | VIEW |
| Constant Sum Scale | VIEW |
| Graphic Rating Scale | VIEW |
| Ranking Scale | VIEW |
| Paired comparison & Forced Ranking Concept and Application | VIEW |
| Unit 4 Sampling {Book} | |
| Sampling Basic Concept: Defining the Universe | VIEW |
| Concept of Statistical Population | VIEW |
| Sample, Characteristics of a Good Sample | VIEW |
| Sampling Frame (Practical Approach for Determining the Sample Frame Expected) | VIEW |
| Sampling Errors, Non-Sampling Errors, Methods to Reduce the Error | VIEW |
| Sample Size Constraints, Non-Response | VIEW |
| Probability Sampling: | VIEW |
| Types of Probability Sampling: Simple random sampling, Systematic Sampling, Stratified Random sampling, Area sampling, Cluster Sampling | VIEW |
| Non-Probability Sample | VIEW |
| Types of Non-Probability Sampling: Judgmental or Purposive Sampling, Convenience Sampling, Quota Sampling, Snowball Sampling, Consecutive Sampling | VIEW |
| Determining Size of the Sample: Practical Considerations in Sampling and Sample Size | VIEW |
| Unit 5 Data Analysis {Book} | ||
| Data Analysis: Editing, Coding, Tabular Representation of Data | VIEW | |
| Frequency Tables, Construct a Frequency Distribution | VIEW | |
| Graphical Representation of Data: Appropriate Usages of Bar Chart, Pie Charts, Histogram | VIEW | |
| Hypothesis: Framing Null Hypothesis and Alternative Hypothesis | VIEW | |
| Concept of Hypothesis Testing: Logic and Importance | VIEW | |
| Tests of Significance: Small Sample Test | VIEW | |
| T-Test (Mean, Proportion) | VIEW | |
| F- Test, Z – Test | VIEW | |
| Cross Tabulation, Chi-Squared Test | VIEW | |
| Analysis of Variance: One Way and Two-Way Classifications | VIEW | |
| Mechanism of Report Writing | VIEW | |
| Report Preparation | VIEW | |
| Types of Report | VIEW | |
| Report Structure: Preliminaries Section, Main Report | VIEW | |
| Interpretation of Results, Suggestion and Recommendations | VIEW | VIEW |
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