Getting your video ad up and running on YouTube isn’t difficult, especially when you have a sneak peek into how to do it. Before you start, we’ll walk you through how to sign up for YouTube Advertising and create your first video campaign.
YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers.
Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that’s easy for viewers to consume and share.
YouTube marketing can be an intimidating tool for brands. That’s why we’ve created this complete guide for YouTube pros and newcomers alike. Below we’ll walk through each step of marketing on YouTube from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.
Before advertising on YouTube, you’ll need to upload your video to your YouTube channel. Once it’s uploaded, simply paste the video’s URL into the box provided.
The next step is to choose the text that’ll communicate who you are and what you offer. This includes a headline and description. The aim of your headline is to grab the attention of potential customers and highlight the product or service you’re trying to promote. Use the description text to feature your key messages (for example, the thing that makes you unique or a limited-time offer) and encourage people to watch your video ad.
In this section, you’ll also be asked to choose a thumbnail image for your video advertisement. These images are the first thing YouTube users see before they click on your ad. You know your business better than anyone else – choose the image you think best represents you and your content. If possible, you should try to match the image you choose to what you have mentioned in your ad text. For example, if your video text talks about surfing, choose the video still that captures someone surfing.
Marketing on YouTube is like marketing on other social platforms: the first step is to create your strategy. In order to create your YouTube marketing strategy, you’ll want to start by defining your goals.
- Reach/subscriber numbers
Commit to a schedule
Consistency is very important on YouTube if you want to keep growing your channel. As with blogging, the more content you put out there, the better the chances you’ll reach a wider audience.
Most successful YouTubers have a very strict publishing schedule and they stick to it. These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, consider how often you can realistically commit to posting new content and make sure you can stick to it.
Some key differences to highlight this:
- People are most likely to find your videos on YouTube The by searching for them, or when viewing other relevant content. On most social media sites (Pinterest being the exception) they’ll see you from ads, if they’re following you, or from engagement of a friend on your content.
- The emphasis of YouTube is on watching videos, not discussing them. You don’t really see people tagging each other in the comments like you do on other sites. It’s about the viewer’s experience, not a social one. If people want to do this, they’ll share the video onto their own social platforms
- Many people come to YouTube with the intention of sitting down and watching some serious video. They don’t necessarily get on idly and scroll through a feed the same way they do on Facebook.