| Unit 1 Introduction to Digital Marketing & Website and Blog Development: {Book} | ||
| Introduction to Digital Marketing and its Significance | VIEW | |
| Traditional Marketing Vs Digital Marketing | VIEW | |
| Digital Marketing Process | VIEW | |
| The contemporary digital revolution | VIEW | |
| Digital Transformation framework | VIEW | |
| Types of websites, Keywords | VIEW | |
| Understanding Domain and Webhosting | VIEW | |
| Building Website/Blog using CMS WordPress | VIEW | |
| Using WordPress Plug-ins | VIEW | |
| Blog Creation: Including Headlines, Links, Posts | VIEW | VIEW |
| Using various plugins like elimentor | VIEW | |
| Unit 2 SEO & Email-Marketing: {Book} | |
| Introduction to SEO | VIEW |
| SEO Keyword Planner Tools | VIEW |
| On Page SEO Techniques: Indexing and Key Word Placement | VIEW |
| Content Planning & Optimization | VIEW |
| Display Advertising | VIEW |
| Various SEO Plug-in | VIEW |
| Off Page SEO Techniques | VIEW |
| Email Marketing Introduction and Significance | VIEW |
| Campaigns using Mail Chimp | VIEW |
| Email Marketing Strategy and Monitoring | VIEW |
| Unit 3 SEM & Social Media Marketing: {Book} | ||
| Introduction to SEM | VIEW | |
| Mobile Marketing | VIEW | VIEW |
| Video Marketing on YouTube | VIEW | |
| Introduction to Social Media Marketing: Facebook, Instagram, Linked-in, Twitter, Google G Suit and online marketing campaigns on theses Social Media platforms. | VIEW | |
| Content Marketing | VIEW | |
| Content creation process | VIEW | |
| Influencer Marketing | VIEW | |
| Unit 4 {Book} | |
| Using Marketing Strategies & Analytics Tools: | VIEW |
| Understanding Digital marketing Strategies | VIEW |
| Using Marketing analytics tools to segment, target, position | VIEW |
| Online PR and reputation management | VIEW |
| Digital Marketing Strategies and its ROI | VIEW |
| Using Google Analytics and other social media analytics tools | VIEW |
| Using Apps and Gamification | VIEW |
| Unit 5 {Book} | ||
| Applications of e-Commerce: Introduction | VIEW | VIEW |
| History of Electronic Commerce | VIEW | |
| Advantages and Disadvantage of E-commerce | VIEW | |
| Roadmap of e-commerce in India | VIEW | |
| E-business Models Based on the Relationship of Transaction Parties | VIEW | |
| e-commerce Sales Life Cycle (ESLC) Model | VIEW | |
| Electronic Payment System, Electronic Cash, Smart Cards and Electronic Payment Systems | VIEW | |
| Credit Card Based Electronic Payment Systems | VIEW | |
| Risks and Electronic Payment Systems | VIEW | |
| Electronic Data Interchange (EDI) | VIEW | VIEW |
