Unit 1 Introduction to Digital Marketing & Website and Blog Development: {Book} | ||
Introduction to Digital Marketing and its Significance | VIEW | |
Traditional Marketing Vs Digital Marketing | VIEW | |
Digital Marketing Process | VIEW | |
The contemporary digital revolution | VIEW | |
Digital Transformation framework | VIEW | |
Types of websites, Keywords | VIEW | |
Understanding Domain and Webhosting | VIEW | |
Building Website/Blog using CMS WordPress | VIEW | |
Using WordPress Plug-ins | VIEW | |
Blog Creation: Including Headlines, Links, Posts | VIEW | VIEW |
Using various plugins like elimentor | VIEW | |
Unit 2 SEO & Email-Marketing: {Book} | |
Introduction to SEO | VIEW |
SEO Keyword Planner Tools | VIEW |
On Page SEO Techniques: Indexing and Key Word Placement | VIEW |
Content Planning & Optimization | VIEW |
Display Advertising | VIEW |
Various SEO Plug-in | VIEW |
Off Page SEO Techniques | VIEW |
Email Marketing Introduction and Significance | VIEW |
Campaigns using Mail Chimp | VIEW |
Email Marketing Strategy and Monitoring | VIEW |
Unit 3 SEM & Social Media Marketing: {Book} | ||
Introduction to SEM | VIEW | |
Mobile Marketing | VIEW | VIEW |
Video Marketing on YouTube | VIEW | |
Introduction to Social Media Marketing: Facebook, Instagram, Linked-in, Twitter, Google G Suit and online marketing campaigns on theses Social Media platforms. | VIEW | |
Content Marketing | VIEW | |
Content creation process | VIEW | |
Influencer Marketing | VIEW | |
Unit 4 {Book} | |
Using Marketing Strategies & Analytics Tools: | VIEW |
Understanding Digital marketing Strategies | VIEW |
Using Marketing analytics tools to segment, target, position | VIEW |
Online PR and reputation management | VIEW |
Digital Marketing Strategies and its ROI | VIEW |
Using Google Analytics and other social media analytics tools | VIEW |
Using Apps and Gamification | VIEW |
Unit 5 {Book} | ||
Applications of e-Commerce: Introduction | VIEW | VIEW |
History of Electronic Commerce | VIEW | |
Advantages and Disadvantage of E-commerce | VIEW | |
Roadmap of e-commerce in India | VIEW | |
E-business Models Based on the Relationship of Transaction Parties | VIEW | |
e-commerce Sales Life Cycle (ESLC) Model | VIEW | |
Electronic Payment System, Electronic Cash, Smart Cards and Electronic Payment Systems | VIEW | |
Credit Card Based Electronic Payment Systems | VIEW | |
Risks and Electronic Payment Systems | VIEW | |
Electronic Data Interchange (EDI) | VIEW | VIEW |
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