KMBN301 Strategic Management

Unit 1 Introduction {Book}
Meaning, Nature, Scope, and Importance of Strategy		VIEW
Meaning, Nature, Scope, and Importance of Strategic Management		VIEW
Model of Strategic Management		VIEW
Strategic Decision-Making		VIEW
Corporate Governance:	VIEW	VIEW
Composition of the board		VIEW
Role and Responsibilities of the board of directors		VIEW
Trends in corporate governance		VIEW
Corporate Social Responsibility		VIEW
*Introduction to Business Policy		VIEW
*Process of strategic management and levels at which strategy operates		VIEW
*Strategic intent Vision, Mission, Business definition, Goals and Objectives		VIEW

Unit 2 Environmental Scanning {Book}
Factors Considered, Approaches	VIEW
External environment analysis:
PESTEL Analysis	VIEW
Industrial Organization (IO)	VIEW
Structure Conduct Performance (SCP)	VIEW
*EFE Matrix	VIEW
PORTER Five Forces Model	VIEW
*Internal Appraisal:	VIEW
The Internal Environment	VIEW
Organizational Capability Factors	VIEW
Resource Based View (RBW) Analysis	VIEW
VRIO Framework	VIEW
Value Chain Analysis	VIEW
IFE matrix (Internal Factor Evaluation)	VIEW

Unit 3 Strategy Formulation {Book}
Strategy Formulation		VIEW
Situational Analysis using SWOT approach		VIEW
Business Strategies		VIEW
Competitive Strategy: Cost Leadership, Differentiation & Focus	VIEW	VIEW
Cooperative Strategy	VIEW	VIEW
Collusion & Strategic Alliances	VIEW	VIEW
Corporate Strategies		VIEW
Directional Strategy: Growth strategies, Stability Strategies & Retrenchment Strategies		VIEW
Corporate Parenting		VIEW
Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT		VIEW
The Sourcing Decision:
Outsourcing	VIEW	VIEW
Offshoring		VIEW
Concentration Strategies		VIEW
*Integration Strategies: Horizontal & Vertical		VIEW
*Diversification: Related & Unrelated		VIEW
*Internationalization		VIEW
*Porters Model of competitive advantage of nations		VIEW

Unit 4 Strategy Analysis {Book}
Strategy Analysis process		VIEW
**Analyzing Strategic alternative		VIEW
**Evaluating and Choosing Among Strategic Alternative		VIEW
Tools & Techniques of strategic Analysis		VIEW
Strategic Choice		VIEW
BCG Matrix		VIEW
Ansoff Grid		VIEW
GE Nine Cell Planning		VIEW
Hofer’s Product Market Evolution Matrix		VIEW
McKinney 7’s Framework		VIEW
Strategy Implementation:
Strategy Developing Programs, Budget and Procedures		VIEW
Stages of Corporate Development		VIEW
Organizational Life cycle		VIEW
Organizational Structures: Matrix, Network & Modular/Cellular		VIEW
Reengineering		VIEW
Strategy implementation	VIEW	VIEW
Leadership and corporate culture		VIEW
Resource allocation		VIEW
Projects and Procedural issues in Strategy implementation		VIEW
Organization structure and systems in Strategy implementation		VIEW
Leadership and corporate culture		VIEW
*Values, Ethics and Social responsibility		VIEW
*Operational and Derived Functional plans to Implement Strategy		VIEW
*Integration of functional plans		VIEW

Unit 5 Strategy Evaluation & Control {Book}
Strategy Evaluation & Control process	VIEW	VIEW
Measuring performance:		VIEW
Types of controls	VIEW	VIEW
Activity based costing		VIEW
Enterprise risk management	VIEW	VIEW
Primary measures of corporate performance		VIEW
Balance scorecard approach to measure key Performance	VIEW	VIEW
Responsibility centers		VIEW
Benchmarking		VIEW
Problems in measuring Performance & Guidelines for proper control		VIEW
Strategic Audit of a Corporation		VIEW
*Strategy Evaluation & Control Nature, Importance		VIEW
*Organizational Systems and Techniques of Strategic Evaluation & Control		VIEW

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