| Unit 1 Introduction to Consumer Behavior & Consumer Decision Making {Book} | |
| Introduction to Consumer Behaviour | VIEW |
| Application of Consumer Behaviour knowledge in Marketing | VIEW |
| Consumers and Customers | VIEW |
| Consumer Behavior in the Contemporary Environment | VIEW |
| Consumer Decision Making Process | VIEW |
| Attribution Theory and Diffusion of Innovation | VIEW |
| Unit 2 Consumer as Individual and In the Social Context {Book} | |
| Consumer Perception | VIEW |
| Behavioral Learning Theories | VIEW |
| Cognitive Learning theories to Consumer Behavior | VIEW |
| Consumer Attitude formation and Change | VIEW |
| Reference Group | VIEW |
| Family, Gender & Age Influences | VIEW |
| Social Class & Consumer Behavior | VIEW |
| Cultural Influences on Consumer Behavior | VIEW |
| Unit 3 {Book} | ||
| Marketing Communication: Objective of Marketing Communication | VIEW | |
| Developing Effective Communication: | VIEW | |
| Target Audience, Communication Objectives, Design the Communication | VIEW | |
| Select the Communication Channels | VIEW | VIEW |
| Total Marketing Communication Budget | VIEW | VIEW |
| Functional Areas of Marketing Communication | VIEW | |
| Integrated Marketing Communication (IMC) Concepts and Process | VIEW | |
| Advertising Management Nature & Scope of Advertising | VIEW | |
| Classification of Advertising | VIEW | |
| Process of Advertising | VIEW | |
| Fundamentals of Advertising Campaign | VIEW | |
| The Creative Brief | VIEW | |
| Advertising Appeal | VIEW | |
| Advertising Agencies | VIEW | |
| Global vs local advertising | VIEW | |
| Unit 4 {Book} | |
| Developing the Advertising Campaign: Message Strategies | VIEW |
| Executional Framework of messages; Sources and Spokespersons, Source Characteristics | VIEW |
| Advertising Effectiveness & its measurement | VIEW |
| Media Planning and Strategy Media Types and their Characteristics | VIEW |
| Steps Involved in Media Planning | VIEW |
| Setting Media Objectives | VIEW |
| Media Strategy | VIEW |
| Extra Topic | |
| **Legal and Ethical Concept and Issues in Advertising | VIEW |
| **Decision Areas in International Advertising | VIEW |
| **Emerging Concepts and Issues in Marketing Communication | VIEW |
| Unit 5 {Book} | |||
| Interactive Marketing: Its Advantage and Disadvantages | VIEW | ||
| Placing Ads and Promotions online | VIEW | VIEW | VIEW |
| Buzz Marketing | VIEW | ||
| Viral Marketing | VIEW | ||
| Mobile marketing | VIEW | VIEW | |
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