Unit 1 Introduction [Book] | |
Business Research, Types pf Research and Process of Research | VIEW |
Formulation of the Research problem | VIEW |
Research objectives | VIEW |
Research Questionnaire | VIEW |
Research Process | VIEW |
Development of the Research Hypothesis and Types of Hypothesis | VIEW |
Constructs Variables | VIEW |
Review of Literature, Purpose, Types and Techniques | VIEW |
Unit 2 Research Design [Book] | |
Research Design, and it’s function | VIEW |
Exploratory, Descriptive, Experimental research design, pre- experimental design | VIEW |
Quasi-experimental, True experimental Design | VIEW |
Methods of data collection: Primary and secondary sources | VIEW |
Attitudinal scales: Likert, Questionnaire designing | VIEW |
Sampling Design | VIEW |
Sampling Frame | VIEW |
Determining Sample Size | VIEW |
Types of Sampling Design | VIEW |
Mixed Sampling Design | VIEW |
Sampling and Non-Sampling errors | VIEW |
Unit 3 Questionnaire [Book] | |
Questionnaire Meaning, Purpose | VIEW |
Structured and Non-Structured Questionnaire | VIEW |
Designing Questionnaire | VIEW |
Measurement Scale: Meaning, Types | VIEW |
Steps in Scale formulation | |
Validity of Research instrument: Face, Content and Construct validity | VIEW |
Reliability of Research instruments: Internal consistency procedures | VIEW |
Unit 4 Data Analysis [Book] | ||
Data Analysis | VIEW | VIEW |
Descriptive Statistics | VIEW | VIEW |
Hypothesis Testing | VIEW | VIEW |
Parametric vs. Nonparametric test | VIEW | |
Analysis of Variance | VIEW | |
Multiple Regression | VIEW | |
Logistic Regression | VIEW | |
Exploratory and Confirmatory Factor Analysis | VIEW | |
Discriminant Analysis | VIEW | |
Report Writing | VIEW | |
Research Report Components | VIEW | |
Process of Report Writing | VIEW | |
**Correlation and Regression analysis | VIEW | |
**Chi–Square Test | VIEW | |
**Parametric test for Normality | VIEW | |
**Basic concept of factor analysis | VIEW | |
**Conjoint Analysis | VIEW |