MS106 Business Research

Unit 1 Introduction [Book]
Business Research, Types pf Research and Process of Research	VIEW
Formulation of the Research problem	VIEW
Research objectives	VIEW
Research Questionnaire	VIEW
Research Process	VIEW
Development of the Research Hypothesis and Types of Hypothesis	VIEW
Constructs Variables	VIEW
Review of Literature, Purpose, Types and Techniques	VIEW

Unit 2 Research Design [Book]
Research Design, and it’s function	VIEW
Exploratory, Descriptive, Experimental research design, pre- experimental design	VIEW
Quasi-experimental, True experimental Design	VIEW
Methods of data collection: Primary and secondary sources	VIEW
Attitudinal scales: Likert, Questionnaire designing	VIEW
Sampling Design	VIEW
Sampling Frame	VIEW
Determining Sample Size	VIEW
Types of Sampling Design	VIEW
Mixed Sampling Design	VIEW
Sampling and Non-Sampling errors	VIEW

Unit 3 Questionnaire [Book]
Questionnaire Meaning, Purpose	VIEW
Structured and Non-Structured Questionnaire	VIEW
Designing Questionnaire	VIEW
Measurement Scale: Meaning, Types	VIEW
Steps in Scale formulation
Validity of Research instrument: Face, Content and Construct validity	VIEW
Reliability of Research instruments: Internal consistency procedures	VIEW

Unit 4 Data Analysis [Book]
Data Analysis	VIEW	VIEW
Descriptive Statistics	VIEW	VIEW
Hypothesis Testing	VIEW	VIEW
Parametric vs. Nonparametric test		VIEW
Analysis of Variance		VIEW
Multiple Regression		VIEW
Logistic Regression		VIEW
Exploratory and Confirmatory Factor Analysis		VIEW
Discriminant Analysis		VIEW
Report Writing		VIEW
Research Report Components		VIEW
Process of Report Writing		VIEW
**Correlation and Regression analysis		VIEW
**Chi–Square Test		VIEW
**Parametric test for Normality		VIEW
**Basic concept of factor analysis		VIEW
**Conjoint Analysis		VIEW