Text ads on search results
Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.
It’s great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.
Display campaigns: Image ads on websites
Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.
You can also create a Display campaign that uses your data segments to show ads to people who’ve visited your website or have used your app.
Benefit:
- Sales and leads: Use visually engaging call-to-actions to drive sales and signups.
- Awareness and consideration: Create memorable ads to make people aware of your brand or consider your product.
- Reach: Target people beyond search results while they’re browsing websites and apps.
- Your data segments: Follow up with people who’ve already viewed your ads or visited your site.
Video Campaigns:
Video campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
Benefits:
- Awareness and consideration: Use video ads to make people aware of your brand or consider buying your product.
- Sales and leads: Use the “Drive conversions” campaign subtype to set up action-focused video ads.
- Expand your reach: Target people beyond search results while they’re on YouTube.
- Your data segments: Follow up with people who’ve already viewed your ads or visited your site.
Shopping Campaigns:
Shopping campaigns are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.
Store owners can also use local inventory ads to promote products available at their physical locations.
Benefits:
- Retail marketing: Use visually engaging product listings to promote your retail products.
- Sales and leads: Get people to buy on your online store or sign up for more.
- Boost a nearby storefront: Sell your local store inventory to nearby people.
App campaigns: Promote your app on many channels
App campaigns help you find new app users and increase sales within your app.
This campaign type uses information from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.
Benefits:
- App promotion: Drive installs, engagements, and signups for your app on mobile devices.
- Multi-channel marketing: Show your app on Search, Display, Play, and YouTube under one campaign.
- Easy setup and management: Automate targeting, bidding, and ad creation for optimal performance.
Video Ads
Several different video ad formats allow you to deliver a more engaging experience to users, reaching customers on Google Partner sites and platforms including YouTube. Video advertising is a lucrative ad format with high ROI, highly recommended for companies who have the budget to invest in video assets. Fun facts: In a single day, more than 500 million hours of video content are watched on YouTube alone, and one-third of all online activity is video consumption.