Consumer Behaviour CSJMU NEP BBA Notes

Unit 1 [Book]
Consumer Behaviour	VIEW	VIEW	VIEW
Consumer Research process			VIEW
CB Models:
Economic Model			VIEW
Psychoanalytic model			VIEW
Sociological model			VIEW
Howard & Seth model, Nicosia model, Engel-Kollat-Blackwell model			VIEW

Unit 2 [Book]
Individual Determinants	VIEW
Perceptual process	VIEW
Consumer Learning process	VIEW
Introduction, Concept, Importance of Consumer Behaviour	VIEW
Scope of Consumer Behaviour	VIEW
Need for studying Consumer Behaviour	VIEW
Consumer Attitude formation	VIEW
Attitude Measurement	VIEW
Meaning and nature of Personality, Self-concept	VIEW

Unit 3 [Book]
Influences & Consumer Decision making: Family	VIEW
Reference Group	VIEW
Personal, Social and Cultural influence on CB	VIEW
Consumer Decision making process	VIEW
Consumer Communication process	VIEW
Consumer Satisfaction	VIEW

Unit 4 [Book]
Industrial Buying Behaviour: Participants	VIEW
Characteristics of industrial markets	VIEW
Factors influencing Industrial markets	VIEW
Stages of industrial Buying process	VIEW
Customer and Marketing of Services	VIEW