Marketing Theory and Practices CSJMU NEP BBA Notes

Unit 1 {Book}
Introduction to Marketing: Definition, Nature, Scope	VIEW
Importance of Marketing Management	VIEW
Core concepts of marketing	VIEW
Orientation of marketers towards the market place:, Product concept	VIEW
Production concept	VIEW
Selling concept	VIEW
Modern marketing concept	VIEW
Societal concept	VIEW

Unit 2 {Book}
Consumer Behaviour Concept, Importance	VIEW
Factors influencing consumer behaviour	VIEW
Marketing Information System: Meaning, Importance and Scope	VIEW
Marketing Research Importance,	VIEW
Marketing Research Scope & Process	VIEW

Unit 3 {Book}
Market segmentation: Concept, basis		VIEW
Importance of segmentation in marketing		VIEW
Market Targeting Concept, Types & Importance		VIEW
Market Positioning: Concept, Importance	VIEW	VIEW
Brand Positioning	VIEW	VIEW
Brand Repositioning	VIEW	VIEW

Unit 4 {Book}
Marketing Mix.		VIEW
Product		VIEW
Product Mix.		VIEW
New Product development		VIEW
Types of product		VIEW
Product life cycle		VIEW
Branding	VIEW	VIEW
Packaging	VIEW	VIEW
Distribution Concept, Importance		VIEW
Different types of Distribution channels		VIEW
Pricing		VIEW
Setting the price, Adapting the price	VIEW	VIEW
Price discrimination		VIEW
Promotion Importance	VIEW	VIEW
Nature of promotion mix tools		VIEW