| Unit 1 {Book} | |
| Introduction to Marketing: Definition, Nature, Scope | VIEW |
| Importance of Marketing Management | VIEW |
| Core concepts of marketing | VIEW |
| Orientation of marketers towards the market place:, Product concept | VIEW |
| Production concept | VIEW |
| Selling concept | VIEW |
| Modern marketing concept | VIEW |
| Societal concept | VIEW |
| Unit 2 {Book} | |
| Consumer Behaviour Concept, Importance | VIEW |
| Factors influencing consumer behaviour | VIEW |
| Marketing Information System: Meaning, Importance and Scope | VIEW |
| Marketing Research Importance | VIEW |
| Marketing Research Scope & Process | VIEW |
| Unit 3 {Book} | ||
| Market segmentation: Concept, basis | VIEW | |
| Importance of segmentation in marketing | VIEW | |
| Market Targeting Concept, Types & Importance | VIEW | |
| Market Positioning: Concept, Importance | VIEW | VIEW |
| Brand Positioning | VIEW | VIEW |
| Brand Repositioning | VIEW | VIEW |
| Unit 4 {Book} | ||
| Marketing Mix. | VIEW | |
| Product | VIEW | |
| Product Mix. | VIEW | |
| New Product development | VIEW | |
| Types of product | VIEW | |
| Product Life Cycle | VIEW | |
| Branding | VIEW | VIEW |
| Packaging | VIEW | VIEW |
| Distribution Concept, Importance | VIEW | |
| Different types of Distribution channels | VIEW | |
| Pricing | VIEW | |
| Setting the price, Adapting the price | VIEW | VIEW |
| Price discrimination | VIEW | |
| Promotion Importance | VIEW | VIEW |
| Nature of promotion mix tools | VIEW | |
