Unit 1 {Book} | |
Introduction to Marketing: Definition, Nature, Scope | VIEW |
Importance of Marketing Management | VIEW |
Core concepts of marketing | VIEW |
Orientation of marketers towards the market place:, Product concept | VIEW |
Production concept | VIEW |
Selling concept | VIEW |
Modern marketing concept | VIEW |
Societal concept | VIEW |
Unit 2 {Book} | |
Consumer Behaviour Concept, Importance | VIEW |
Factors influencing consumer behaviour | VIEW |
Marketing Information System: Meaning, Importance and Scope | VIEW |
Marketing Research Importance, | VIEW |
Marketing Research Scope & Process | VIEW |
Unit 3 {Book} | ||
Market segmentation: Concept, basis | VIEW | |
Importance of segmentation in marketing | VIEW | |
Market Targeting Concept, Types & Importance | VIEW | |
Market Positioning: Concept, Importance | VIEW | VIEW |
Brand Positioning | VIEW | VIEW |
Brand Repositioning | VIEW | VIEW |
Unit 4 {Book} | ||
Marketing Mix. | VIEW | |
Product | VIEW | |
Product Mix. | VIEW | |
New Product development | VIEW | |
Types of product | VIEW | |
Product life cycle | VIEW | |
Branding | VIEW | VIEW |
Packaging | VIEW | VIEW |
Distribution Concept, Importance | VIEW | |
Different types of Distribution channels | VIEW | |
Pricing | VIEW | |
Setting the price, Adapting the price | VIEW | VIEW |
Price discrimination | VIEW | |
Promotion Importance | VIEW | VIEW |
Nature of promotion mix tools | VIEW |