Last updated on August 13th, 2022 at 05:51 pm
Unit 1 {Book} |
|
Introduction to Marketing: Definition, Nature, Scope |
VIEW |
Importance of Marketing Management |
VIEW |
Core concepts of marketing |
VIEW |
Orientation of marketers towards the market place:, Product concept |
VIEW |
Production concept |
VIEW |
Selling concept |
VIEW |
Modern marketing concept |
VIEW |
Societal concept |
VIEW |
Unit 2 {Book} |
|
Consumer Behaviour Concept, Importance |
VIEW |
Factors influencing consumer behaviour |
VIEW |
Marketing Information System: Meaning, Importance and Scope |
VIEW |
Marketing Research Importance, |
VIEW |
Marketing Research Scope & Process |
VIEW |
Unit 3 {Book} |
|
Market segmentation: Concept, basis |
VIEW |
Importance of segmentation in marketing |
VIEW |
Market Targeting Concept, Types & Importance |
VIEW |
Market Positioning: Concept, Importance |
VIEW |
VIEW |
Brand Positioning |
VIEW |
VIEW |
Brand Repositioning |
VIEW |
VIEW |
Unit 4 {Book} |
|
Marketing Mix. |
VIEW |
Product |
VIEW |
Product Mix. |
VIEW |
New Product development |
VIEW |
Types of product |
VIEW |
Product life cycle |
VIEW |
Branding |
VIEW |
VIEW |
Packaging |
VIEW |
VIEW |
Distribution Concept, Importance |
VIEW |
Different types of Distribution channels |
VIEW |
Pricing |
VIEW |
Setting the price, Adapting the price |
VIEW |
VIEW |
Price discrimination |
VIEW |
Promotion Importance |
VIEW |
VIEW |
Nature of promotion mix tools |
VIEW |
Like this:
Like Loading...
Related