| Unit 1 [Book] | |
| Digital Marketing Meaning , Scope and Importance | VIEW |
| Internet Vs. Traditional Marketing Communications | VIEW |
| Internet Microenvironment | VIEW |
| Use of B2C and B2B internet Marketing | VIEW |
| Internet Marketing Strategy | VIEW |
| Unit 2 [Book] | |
| Online Buyer Behavior and Models | VIEW |
| The Marketing Mix. (7P’s) in online context | VIEW |
| Managing the online customer experience | VIEW |
| Planning website design | VIEW |
| Understanding site user Requirement | VIEW |
| Site Design and Structure | VIEW |
| Developing and Testing Content | VIEW |
| Integrated Internet Marketing Communications (IIMC) | VIEW |
| Objectives and Measurement of interactive marketing communication | VIEW |
| Unit 3 Digital Promotion Techniques I [Book] | |
| Email Marketing | VIEW |
| Opt-in-email Marketing | VIEW |
| Permission Marketing | VIEW |
| Online PR | VIEW |
| Interactive Advertising | VIEW |
| Online Partnerships | VIEW |
| Viral Marketing | VIEW |
| Blogs Promotion Tool | VIEW |
| Search Engine: | VIEW |
| Search Engine Marketing (SEM) | VIEW |
| Search Engine Optimization (SEO) | VIEW |
| Website Optimization | VIEW |
| Content Marketing | VIEW |
| Unit 4 Digital Promotion Techniques II [Book] | ||
| Social Media Marketing | VIEW | |
| Designing Content for Social Media Marketing | VIEW | |
| Campaign Marketing | VIEW | |
| Tracking Social Media Marketing Performance | VIEW | |
| Mobile Marketing | VIEW | VIEW |
| Advertising on Mobile Devices, Mobile Apps | VIEW | |
| Tracking Mobile Marketing Performance | VIEW | |
| Web Analytics Meaning, Key Metrics and Tools | VIEW | |
| Legal and Ethical issues in Digital Marketing | VIEW | |