BBA304 Digital Marketing

Unit 1 [Book]
Digital Marketing Meaning , Scope and Importance	VIEW
Internet Vs. Traditional Marketing Communications	VIEW
Internet Microenvironment	VIEW
Use of B2C and B2B internet Marketing	VIEW
Internet Marketing Strategy	VIEW

Unit 2 [Book]
Online Buyer Behavior and Models	VIEW
	VIEW
The Marketing Mix. (7P’s) in online context	VIEW
Managing the online customer experience	VIEW
Planning website design	VIEW
Understanding site user Requirement	VIEW
Site Design and Structure	VIEW
Developing and Testing Content	VIEW
Integrated Internet Marketing Communications (IIMC)	VIEW
Objectives and Measurement of interactive marketing communication	VIEW

Unit 3 Digital Promotion Techniques I [Book]
Email Marketing	VIEW
Opt-in-email Marketing	VIEW
Permission Marketing	VIEW
Online PR	VIEW
Interactive Advertising	VIEW
Online Partnerships	VIEW
Viral Marketing	VIEW
Blogs Promotion Tool	VIEW
Search Engine:	VIEW
Search Engine Marketing (SEM)	VIEW
Search Engine Optimization (SEO)	VIEW
Website Optimization	VIEW
Content Marketing	VIEW

Unit 4 Digital Promotion Techniques II [Book]
Social Media Marketing		VIEW
Designing Content for Social Media Marketing		VIEW
Campaign Marketing		VIEW
Tracking Social Media Marketing Performance		VIEW
Mobile Marketing	VIEW	VIEW
Advertising on Mobile Devices, Mobile Apps		VIEW
Tracking Mobile Marketing Performance		VIEW
Web Analytics Meaning, Key Metrics and Tools		VIEW
Legal and Ethical issues in Digital Marketing		VIEW