MS213 Consumer Behavior

Unit 1 Introduction to Consumer Behaviour [Book]
Introduction to Consumer Behaviour		VIEW
Scope and Relevance of Consumer Behaviour		VIEW
	VIEW	VIEW
Approaches to study Consumer Behaviour		VIEW
Consumer Journey Map: Problem Recognition, Information Search		VIEW
Alternative evaluation: Decision rule and Purchase, Outlet selection		VIEW
Post purchase behaviour	VIEW	VIEW
	VIEW	VIEW
Customer Satisfaction	VIEW	VIEW
Types of buying behaviour	VIEW	VIEW
Role of Customer involvement		VIEW
Models of consumer behaviour		VIEW
Understanding online consumer behaviour		VIEW
	VIEW	VIEW

Unit 2 Individual Determinants of Consumer Behaviour [Book]
Consumer Motivation		VIEW
Consumer Attention		VIEW
Consumer Perception and Consumer imagery		VIEW
	VIEW	VIEW
Consumer Learning and Memory		VIEW
	VIEW	VIEW
Consumer Personality and Self concept	VIEW	VIEW
Consumer attitude formation and Change		VIEW
	VIEW	VIEW
Consumer values and Lifestyles		VIEW

Unit 3 External Determinants of Consumer Behaviour [Book]
External Determinants of Consumer Behaviour		VIEW
Influence of Culture and Subculture, Social Class, Reference groups		VIEW
Word of Mouth & Opinion Leader		VIEW
Family influences		VIEW
Online Social influences	VIEW	VIEW
Social Media & eWOM		VIEW

Unit 4 Consumer Behaviour Related and Emerging issues [Book]
Diffusion of Innovation	VIEW
Researching Consumer Behaviour	VIEW
Measuring Consumer Satisfaction	VIEW
Consumer Behaviour and Public Policy	VIEW
Dark side of Consumer Behaviour	VIEW
Shaping Consumer Behaviour	VIEW