MS208 Digital and Social Media Marketing

Unit 1 [Book]
Meaning, Origin, Scope and Importance of Internet Marketing	VIEW
Applications of Internet Marketing	VIEW
Internet Marketing vs Traditional Marketing Communication	VIEW
The internet Microenvironment	VIEW
B2C and B2B Internet Marketing	VIEW
E-Marketing Research	VIEW
Internet Marketing Strategy	VIEW

Unit 2 [Book]
Online Buyer Behavior and Models	VIEW	VIEW
The Marketing Mix in an Online Content		VIEW
Managing the Online Customer Experience		VIEW
Planning Website Design		VIEW
Understanding Site User Requirement		VIEW
Site Design and Structure		VIEW
Developing and Testing Content		VIEW
e-Service Quality		VIEW

Unit 3 [Book]
Integrated internet Marketing Communications (IIMC)	VIEW
Objective and Measurement of interactive Marketing Communication	VIEW
Online Promotion Technique	VIEW
Display Advertising	VIEW
Search Engine Marketing	VIEW
Search Engine Optimization	VIEW
Online PR	VIEW
Interactive Advertising	VIEW
Online Partnerships	VIEW
Viral Marketing	VIEW
Opt-in-e-mail	VIEW
Offline Communications	VIEW
e-CRM	VIEW

Unit 4 [Book]
Meaning, Scope and Importance of Social Media Marketing	VIEW
SMM Plan Goals and Strategies	VIEW
Rule of Engagement and Ethical Issues	VIEW
Publishing Blogs and Webinars, Sharing Videos/Images, Social Networks	VIEW
Micro blogging	VIEW
Mobile Marketing	VIEW
Location based Marketing	VIEW
Social Media Monitoring	VIEW
Social Media KPIs	VIEW
Web Analytics	VIEW