The education field continues to evolve and create more ways to access education. With this evolution has come the emergence of eLearning. More people are looking into getting an education online because of its accessibility and flexibility that enables learners to get an education and balance other aspects of life.
If you want these learners to find your eLearning institution first, you must invest in digital marketing for eLearning. Digital marketing strategies enable you to outperform other institutions and drive interested candidates to your school.
The automation facilities of email marketing software let you build a seamless line of communication between you and your existing learners. From sending them the links to your online sessions, recorded videos, and course materials to providing periodic business updates, you can create (one or many) workflows and completely automate them. It takes minutes to build and runs however long you specify.
As for your website visitors, a pop-up signup form can help you swiftly collect their information. You can follow this with a well-planned drip email campaign to sell your courses. Finally, the converted leads become a part of your end-to-end workflow(s). Importing leads from various sources to your email marketing platform is also easy.
- Optimize your presence in search engines to help learners find your programs.
- Run pay-per-click (PPC) ads to attract interested learners.
- Connect with learners on social media to build relationships.
- Use email marketing to promote your programs.
Optimize your presence in search engines to help learners find your programs
When people search for eLearning institutions, they turn to search engines like Google to start their research. If you want these prospects to find your institution first, you must invest in search engine optimization (SEO).
SEO is the process of boosting your web content to rank higher in search results for relevant terms. It’s a great strategy to help you reach people when looking for online institutions.
Identify relevant keywords:
Your keywords help you appear in education-related searches. Conduct keyword research to identify terms to integrate on your website so that you can rank for them. Keywords containing three or more words, known as long-tail keywords, work best to drive qualified traffic.
Make your website mobile-friendly:
Since Google uses a mobile-first index, you need a website that functions well on mobile to rank. Integrate responsive design to help your website adapt and provide a positive experience on mobile.
Focus on linking:
Both internal linking and backlinks will help improve your SEO. Internal links links within your content help Google discover and index content on your website. Backlinks links from other authority sites back to your site help build your website’s trust and improve your rankings.