BCOM205 Business Research GGSIPU B.COM 3rd Sem Notes

Unit 1 [Book]
Introduction, Meaning of Research		VIEW
Scope of Business Research		VIEW
Purpose of Research		VIEW
Types of Research		VIEW
Criteria of Good Research	VIEW	VIEW
Steps in the Research Process		VIEW
Unit of Analysis: Individual, Organization, Groups, and Data Series		VIEW
Conception, Construct, Attributes, Variables and Hypotheses		VIEW

Unit 2 [Book]
Data Collection, Primary and Secondary sources of Data	VIEW
Qualitative Vs. Quantitative data	VIEW
Methods of Primary Data Collection	VIEW
Research Methods; Field Study, Laboratory Study, Survey Method, Observational Method	VIEW
Existing Data Based Research	VIEW
Longitudinal Studies	VIEW
Panel Studies	VIEW
Questionnaire Design	VIEW

Unit 3 [Book]
Measurement, Definition, Designing and Writing items		VIEW
Uni-Dimensional and Multidimensional Scales		VIEW
Measurement Scales: Nominal, Ordinal, Interval, Ratio		VIEW
Ratings and Ranking Scale		VIEW
Thurston, Linkert and Semantic Differential scaling		VIEW
Paired Comparison		VIEW
Questionnaire Design		VIEW
	VIEW	VIEW
Development and Testing	VIEW	VIEW
Reliability		VIEW
Validity Scale		VIEW
Sampling Steps		VIEW
Sampling Types		VIEW
Sample Size Decision		VIEW
Hypothesis Formulation and Testing		VIEW
ANOVA		VIEW
Chi-square Test		VIEW
Non-parametric Tests		VIEW

Unit 4 [Book]
Report Preparation, Meaning, Types and Layout of Research report		VIEW
Steps in Report Writing		VIEW
Literature review and its Significance		VIEW
Citations (Styles like APA. IEEE etc.), Bibliography and Annexure in report		VIEW
Essentials of Good Research Report	VIEW	VIEW
Detailed Format of Report		VIEW
Presentation of a report		VIEW
Ethics in Research		VIEW