BCOM205 Business Research GGSIPU B.COM 3rd Sem Notes

Unit 1 [Book]  
Introduction, Meaning of Research VIEW
Scope of Business Research VIEW
Purpose of Research VIEW
Types of Research VIEW
Criteria of Good Research VIEW VIEW
Steps in the Research Process VIEW
Unit of Analysis: Individual, Organization, Groups, and Data Series VIEW
Conception, Construct, Attributes, Variables and Hypotheses VIEW
Unit 2 [Book]  
Data Collection, Primary and Secondary sources of Data VIEW
Qualitative Vs. Quantitative data VIEW
Methods of Primary Data Collection VIEW
Research Methods; Field Study, Laboratory Study, Survey Method, Observational Method VIEW
Existing Data Based Research VIEW
Longitudinal Studies VIEW
Panel Studies VIEW
Questionnaire Design VIEW
Unit 3 [Book]  
Measurement, Definition, Designing and Writing items VIEW
Uni-Dimensional and Multidimensional Scales VIEW
Measurement Scales: Nominal, Ordinal, Interval, Ratio VIEW
Ratings and Ranking Scale VIEW
Thurston, Linkert and Semantic Differential scaling VIEW
Paired Comparison VIEW
Questionnaire Design VIEW
Development and Testing VIEW VIEW
Reliability VIEW
Validity Scale VIEW
Sampling Steps VIEW
Sampling Types VIEW
Sample Size Decision VIEW
Hypothesis Formulation and Testing VIEW
Chi-square Test VIEW
Non-parametric Tests VIEW
Unit 4 [Book]  
Report Preparation, Meaning, Types and Layout of Research report VIEW
Steps in Report Writing VIEW
Literature review and its Significance VIEW
Citations (Styles like APA. IEEE etc.), Bibliography and Annexure in report VIEW
Essentials of Good Research Report VIEW VIEW
Detailed Format of Report VIEW
Presentation of a report VIEW
Ethics in Research VIEW

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