| Unit 1 [Book] | |
| Research, Definition, Meaning, Importance Types, Qualities | VIEW |
| Research Application in Functional Area of Business | VIEW |
| Emerging Trends in Business Research | VIEW |
| Research and the Scientific Method | VIEW |
| Characteristics of Scientific Method | VIEW |
| Steps in Research Process | VIEW |
| Concept of Scientific Inquiry | VIEW |
| Formulation of the Research Problem | VIEW |
| Management Question, Research Question, Investigation Question | VIEW |
| Research Proposal, Element of Research Proposal | VIEW |
| Drafting a Research Proposal | VIEW |
| Evaluating a Research Proposal | VIEW |
| Unit 2 [Book] | |
| Research Design, Feature of a Good Research Design | VIEW |
| Use of a Good Research Design | VIEW |
| Qualitative and Quantitative Research Comparison, Pros and Cons | VIEW |
| Exploratory Research Concept, Types | VIEW |
| Qualitative Techniques Projective Techniques, Depth Interviews, Experience Survey, Focus Groups, Observation | VIEW |
| Descriptive Research Design Concept, Types and Uses | VIEW |
| Concept of Cross Sectional and Longitudinal Research | VIEW |
| Experimental Design, Concept of Cause | VIEW |
| Causal Relationship | VIEW |
| Concept of Independent and Dependent Variable | VIEW |
| Concomitant Variable, Extraneous Variable, Treatment and Control Groups | VIEW |
| Unit 3 [Book] | |
| Concept of Measurement, Needs of Measurement | VIEW |
| Problem in Measurement in Management Research: Validity and Reliability | VIEW |
| Level of Measurement: Nominal, Ordinal, Interval, and Ratio | VIEW |
| Attitude Scaling Techniques: Concept of Scale, Rating Scales Viz. Likert Scales | VIEW |
| Semantic Differential Scales | VIEW |
| Constant Sum Scale | VIEW |
| Graphic Rating Scale | VIEW |
| Ranking Scale | VIEW |
| Paired Comparison and Forced Ranking Concept and Application | VIEW |
| Unit 4 [Book] | |
| Sampling Basic Concept, Defining the Universe | VIEW |
| Concept of Statistical Population | VIEW |
| Sample, Characteristics of a Good Sample | VIEW |
| Sampling Frame (Practical Approach for Determining the Sample Frame Expected) | VIEW |
| Sampling Errors, Non-Sampling Errors, Methods to Reduce the error | VIEW |
| Sample Size Constraints, Non-Response | VIEW |
| Probability Sampling | VIEW |
| Types of Probability Sampling: Simple Random Sampling, Systematic Sampling, Stratified Random Sampling, Area sampling, Cluster Sampling | VIEW |
| Non-Probability Sample | VIEW |
| Types of Non-Probability Sampling: Judgmental or Purposive Sampling, Convenience Sampling, Quota Sampling, Snowball Sampling, Consecutive Sampling | VIEW |
| Determining Size of the Sample, Practical Considerations in Sampling and Sample Size | VIEW |
| Unit 5 [Book] | |
| Data Analysis: Editing, Coding, Tabular Representation of Data | VIEW |
| Frequency Tables, Construct a Frequency Distribution | VIEW |
| Graphical Representation of Data: Appropriate Usages of Bar Chart, Pie Charts, Histogram | VIEW |
| Hypothesis, Framing Null Hypothesis and Alternative Hypothesis | VIEW |
| Concept of Hypothesis Testing: Logic and Importance | VIEW |
| Tests of Significance: Small Sample Test | VIEW |
| T-Test (Mean, Proportion) | VIEW |
| F-Test, Z–Test | VIEW |
| Cross Tabulation, Chi-Squared Test | VIEW |
| Analysis of Variance: One Way and Two-Way Classifications | VIEW |
| Mechanism of Report Writing | VIEW |
| Report Preparation | VIEW |
| Types of Report | VIEW |
| Report Structure: Preliminaries Section, Main Report | VIEW |
| Interpretation of Results, Suggestion and Recommendations | VIEW |