BMB301 Strategic Management 3rd Semester AKTU MBA Notes

Unit 1 Introduction [Book]
Meaning, Nature, Scope, and Importance of Strategy VIEW
Meaning, Nature, Scope, and Importance of Strategic Management VIEW
Model of Strategic Management VIEW
Strategic Decision-Making Process VIEW
Corporate Governance VIEW
Composition of the Board VIEW
Role and Responsibilities of the Board of Directors VIEW
Trends in Corporate Governance VIEW
Corporate Social Responsibility VIEW
Unit 2 [Book]
Environmental Scanning, Factors Considered, Approaches VIEW
Understanding the Macro Environment: VIEW
PESTEL Analysis VIEW
Industrial Organization (IO) VIEW
Structure Conduct Performance (SCP) Approach VIEW
PORTER Five Forces Model VIEW
Understanding the Micro Environment: VIEW
Organizational Capability Factors VIEW
Resource Based View (RBV) Analysis VIEW
VRIO Framework VIEW
Using Resources to gain Competitive Advantage and its Sustainability VIEW
Value Chain Analysis VIEW
IFE Matrix (Internal Factor Evaluation) VIEW
Unit 3 [Book]
Strategy Formulation VIEW
Situational Analysis using SWOT approach VIEW
Business Strategies VIEW
Competitive Strategy: Cost Leadership, Differentiation and Focus VIEW
Co-operative Strategy: Collusion and Strategic Alliances VIEW
Corporate Strategies VIEW
Directional Strategy: Growth Strategies, Stability Strategies and Retrenchment Strategies VIEW
Corporate Parenting VIEW
Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM and IT VIEW
The Sourcing Decision:
Outsourcing VIEW
Offshoring VIEW
Unit 4 [Book]
Strategy Analysis Process VIEW
Tools and Techniques of Strategic Analysis VIEW
Strategic Choice VIEW
BCG Matrix VIEW
Ansoff Grid VIEW
GE Nine Cell Planning VIEW
Hofer’s Product Market Evolution Matrix VIEW
McKinney 7’s Framework VIEW
Strategy Implementation VIEW
Strategy Developing Programs, Budget and Procedures VIEW
Stages of Corporate Development VIEW
Organizational Life Cycle VIEW
Organizational Structures: Matrix, Network and Modular/Cellular VIEW
Reengineering VIEW
Strategy implementation VIEW
Leadership VIEW
Corporate Culture VIEW
Unit 5 [Book]  
Strategy Evaluation and Control Process VIEW
Measuring Performance VIEW
Types of Controls VIEW
Activity Based Costing VIEW
Enterprise Risk Management VIEW
Primary measures of Corporate Performance VIEW
Balance Scorecard approach to measure Key Performance VIEW
Responsibility centers VIEW
Benchmarking VIEW
Problems in measuring Performance and Guidelines for proper Control VIEW
Strategic Audit of a Corporation VIEW

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