| Unit 1 Introduction [Book] | ||
| Meaning of Research | VIEW | |
| Scope of Business Research | VIEW | |
| Purpose of Research: Exploratory, Descriptive, Explanatory | VIEW | |
| Types of Research | VIEW | |
| Criteria of good Research | VIEW | VIEW |
| Steps in Research Process | VIEW | |
| Unit of Analysis: Individual, Organization, Groups, and Data Series | VIEW | |
| Conceptions, Construct, Attribute, Variables, Hypotheses | VIEW | |
| Unit 2 Data Collection [Book] | |
| Data Collection, Primary and Secondary sources of Data | VIEW |
| Qualitative and Quantitative Data | VIEW |
| Methods of Data collection | VIEW |
| Types of Data | VIEW |
| Research Process | VIEW |
| Selection of Basic Research Method: Field study, Laboratory Study, Survey Method, Observational Method | VIEW |
| Existing Data Based Research | VIEW |
| Longitudinal Studies | VIEW |
| Panel Studies | VIEW |
| Questionnaire Design | VIEW |
| Unit 3 Measurement [Book] | ||
| Measurement, Designing and Writing Items | VIEW | |
| Uni-dimensional and Multidimensional Scales | VIEW | |
| Measurement Scales: Nominal, Ordinal, Interval, and Ratio | VIEW | |
| Rating and Ranking Scale | VIEW | |
| Thurston Scale, Likert Scale and Semantic Differential Scaling | VIEW | |
| Paired comparison | VIEW | |
| Questionnaires Design | VIEW | |
| VIEW | VIEW | |
| Development and Testing | VIEW | VIEW |
| Reliability | VIEW | |
| Validity | VIEW | |
| Unit 4 Report Preparation [Book] | ||
| Report Preparation | VIEW | |
| Steps in Report writing | VIEW | |
| Literature review and its Significance | VIEW | |
| Essentials of good Research report | VIEW | VIEW |
| Presentation of Report | VIEW | |
| Ethics in Research, Plagiarism Check | VIEW | |
| Computerized Data Analysis | VIEW | |