BBA214 International Business Environment and Strategy GGSIPU BBA NEP 2024-25 Notes

Unit 1 [Book]
Definition and Scope of Global Business VIEW
Understanding International Markets and Operations VIEW
Historical Evolution of Globalization: Key Phases and Milestones in Global Trade VIEW
Key Drivers of Globalization: Technology, Trade policies, Transportation, and Communication VIEW
Multinational Enterprises (MNEs): Characteristics, Strategies, and Market entry modes, Impact of MNEs VIEW
Economic, Cultural, and Environmental influences on Host and Home Countries VIEW
Global vs. Transnational Business: Differences, Strategies, and Organizational Structures VIEW
Unit 2 [Book]
Overview of the PESTLE Framework: Understanding the Components VIEW
Political Environment: Government policies, Stability, and International relations VIEW
Economic Environment: Economic growth, Exchange rates, Inflation, and Market conditions VIEW
Social Environment: Cultural trends, Demographics, and Consumer behaviors VIEW
Technological Environment: Technological advancements, Innovation, and Digital Transformation VIEW
Ecological Environment: Environmental regulations, Sustainability practices, and Impact on business VIEW
Legal Environment: Regulatory frameworks, Compliance, and Legal issues in International Business VIEW
Case Studies VIEW
Application of PESTEL analysis in Real-world Scenarios VIEW

Unit 3 International Organizations and Agreements: [Book]

General Agreement on Trade and Tariffs (GATT) Concept VIEW
World Trade Organization (WTO): Functions, Principles, Organizational Structure VIEW
The WTO Agreements- A Bird’s eye view; Salient Feature of Uruguay Round Agreement Dispute Settlement Mechanism, Ministerial Conferences VIEW
International Economic Organizations: Introduction, Objectives, Organizational Structure and Functions
International Monetary Fund (IMF) VIEW
World Bank VIEW
International Bank for Reconstruction and Development (IBRD) VIEW
International Development Association (IDA) VIEW
Organization for Economic Co-operation and Development (OECD) VIEW
United Nations Conference on Trade and Development (UNCTAD) VIEW
International Finance Corporation (IFC) VIEW
Asian Development Bank (ADB) VIEW
Unit 4 [Book]  
Evolution of Regional Trade Agreements (RTAs) VIEW
United States Mexico Canada Agreement (USMCA) VIEW
European Union (EU) VIEW
Association of Southeast Asian Nations (ASEAN) VIEW
Mercosur (Southern Common Market) VIEW
Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) VIEW
Emerging Trends and Challenges in Global Trade Governance VIEW

 

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