BBA216 Opportunity and Feasibility Analysis GGSIPU BBA NEP 2024-25 Notes

Unit 1 [Book]
The difference between Opportunities and ideas	VIEW
Opportunity gap	VIEW
Window of Opportunity	VIEW
Ways to Identify Opportunities: Observing Trends, Solving a Problem, Finding Gaps in Marketplace	VIEW
Personal Characteristics that Contribute to Recognizing Opportunities: Prior industry Experience, Cognitive factors, Social Networks	VIEW

Unit 2 [Book]
Creativity and Innovation	VIEW
Sources of New ideas	VIEW
Methods of Generating Ideas:
Focus Group	VIEW
Brainstorming	VIEW
Brainwriting	VIEW
Problem Inventory Analysis	VIEW
Creative Problem Solving	VIEW
Brainstorming, Reverse Brainstorming	VIEW
Gordon Method	VIEW
Checklist Method	VIEW
Free Association	VIEW
Forced Relationships	VIEW
Collective Notebook Method	VIEW
Attribute Listing	VIEW
Types of Innovation, defining a New Innovation	VIEW
Classification of New Products	VIEW
Opportunity Recognition	VIEW
Using ecommerce Creatively	VIEW

Unit 3 [Book]
Feasibility Analysis, Role of Feasibility Analysis in developing successful Business Ideas	VIEW
Four Areas of Feasibility Analysis:
Product/ Service Feasibility Analysis	VIEW
Industry/ Target Market Feasibility Analysis	VIEW
Organizational Feasibility Analysis	VIEW
Financial Feasibility Analysis	VIEW
Online Tools for Completing a Feasibility Analysis	VIEW

Unit 4 [Book]
Identifying and Analysing Domestic Opportunities	VIEW
Identifying and Analysing International Opportunities	VIEW
Opportunity Recognition and Opportunity Assessment Plan, Information Sources	VIEW
The Nature of International Entrepreneurship	VIEW
International Business: Political, Methods of enacting public Policy, Government Stability, Economic, Taxation and Trade, Trends, Psychographics, Culture	VIEW
Domestic Business: Political, Methods of enacting public Policy, Government Stability, Economic, Taxation and Trade, Trends, Psychographics, Culture	VIEW
Available Distribution Systems	VIEW
Motivation to go Global	VIEW
Strategic effects of Going Global	VIEW