| Unit 1 [Book] | |
| Consumer Behavior | VIEW |
| Marketing Mix | VIEW |
| Consumer Goals | VIEW |
| Consumer Decision Making Process: Need Recognition, Search for information, Pre purchase evaluation of alternatives, Purchase, Consumption, Post consumption Evaluation and Divestment | VIEW |
| Interruption in Buying process and their effects | VIEW |
| Customer involvement | VIEW |
| Consumer Journey through the World of Technology | VIEW |
| Unit 2 [Book] | |
| Psychological Factors: | |
| Consumer Perception | VIEW |
| Consumer Learning | VIEW |
| Consumer Motivation | VIEW |
| Consumer Attitude formation and Change | VIEW |
| Consumer Personality | VIEW |
| Consumer Lifestyle | VIEW |
| Personal Factors: Demographics, Life cycle, Occupation, and Income | VIEW |
| Social Factors: Family, Reference groups, Roles and Status | VIEW |
| Cultural Factors: Culture, Subculture Consumer Behaviour | VIEW |
| Cross-cultural Consumer Behaviour | VIEW |
| Consumer involvement and Consumer Buying Decision process (Complex, Habitual, Variety–seeking) | VIEW |
| Organizational Buying vs Individual Buying Behaviour | VIEW |
| Unit 3 [Book] | |
| Online Consumer Behaviour | VIEW |
| Mobile Consumer Behaviour | VIEW |
| Influence of Social Media on Consumer Behaviour | VIEW |
| Influence of Peer Reviews on Consumer Behaviour | VIEW |
| Influence of Digital Communities on Consumer Behaviour | VIEW |
| Role of AI, Machine Learning, and Big data in understanding Consumers | VIEW |
| Behavioural Targeting and Personalization Strategies | VIEW |
| Consumer Privacy and Data Protection in Digital Marketing | VIEW |
| Emerging Trends in Digital Consumption Patterns | VIEW |
| Unit 4 [Book] | |
| Neuromarketing, Meaning, Scope, Benefits and Limitations | VIEW |
| Principles of Neuroscience relevant to marketing: Brain functions, Emotions, and Decision-making | VIEW |
| Neuromarketing Techniques: Eye-tracking, fMRI, EEG, Biometrics, Facial Coding | VIEW |
| Applications of Neuromarketing in Advertising | VIEW |
| Applications of Neuromarketing in Branding | VIEW |
| Applications of Neuromarketing in Packaging | VIEW |
| Applications of Neuromarketing in Pricing Strategies | VIEW |
| Ethical issues related to Neuromarketing | VIEW |
| Criticisms related to Neuromarketing | VIEW |
| Regulatory frameworks related to Neuromarketing | VIEW |
| Unit 5 [Book] | |
| Consumer Behaviour and Neuromarketing Strategies | VIEW |
| Translating Consumer insights into Marketing Strategy | VIEW |
| Designing Customer experiences using Neuromarketing findings | VIEW |
| Sensory marketing and Subconscious Consumer Triggers | VIEW |
| Role of Neuromarketing in Retail | VIEW |
| Role of Neuromarketing in FMCG | VIEW |
| Role of Neuromarketing in Luxury brands | VIEW |
| Role of Neuromarketing in Service sectors | VIEW |
| Developing integrated Consumer Behaviour and Neuromarketing strategies for Real-world Challenges | VIEW |