BCOM108 English Creative Writing and Report Presentation GGSIPU NEP 2025-26 2nd Semester Notes

Unit 1 [Book]
Foundations of Professional Writing	VIEW
Writing Process: Brainstorming, Drafting, Revising, Proofreading and Editing for Business Contexts, Literature Review, Professional Formatting and Referencing	VIEW
Business Communication Basics: Email etiquette, Professional correspondence, Executive Summaries	VIEW
Financial Report Writing	VIEW
Business Proposals	VIEW
Writing exercises: Abstract, Research Paper, Peer Review	VIEW

Unit 2 [Book]
Introduction to Report Writing	VIEW
Report Writing: Types and Objectives for Business contexts	VIEW
Components of Academic Report	VIEW
Arriving at a Research Question	VIEW
Data Representation: Tables, Charts, Graphs, and Infographics	VIEW
Advanced Reporting: White papers, Policy Briefs	VIEW
Market Research Reports	VIEW
Digital Tools for Data Visualization	VIEW
Digital Tools for Presentation	VIEW

Unit 3 [Book]
Meaning and Significance of Creative Writing in Professional Context	VIEW
Creative Writing Fundamentals: Narrative Techniques, Character Development, Plot Structure, Literary Devices and Business Storytelling	VIEW
Business-Oriented Creative Writing: Brand Storytelling, Marketing Narratives, Corporate Blogging	VIEW
Genre Exploration: Business Fiction, Corporate Memoirs, Case Study Development, Social Media Content Strategy and Creation	VIEW

Unit 4 [Book]
Contemporary Writing Trends	VIEW
Web Content Writing	VIEW
SEO Basics	VIEW
Blog Writing for Professional Platforms	VIEW
Script Writing for Business Presentations and Videos	VIEW
Copywriting for Marketing and Advertising	VIEW
Digital Presentation Skills: PowerPoint, Interactive Tools, Video Presentations	VIEW
Advanced Communication: Grant Writing, Research Proposals, Technical Documentation, Crisis Communication Writing, Analytics	VIEW
Content Optimization: Performance Measurement, Audience analysis, A/B Testing	VIEW
Ethics in Business Communication	VIEW
Ethics in Data Presentation	VIEW