| Unit 1 | |
| Advertising, Introduction, Scope | VIEW |
| Importance of Advertising in Business | VIEW |
| Role of Advertising in Social and Economic Development of India | VIEW |
| Ethics and Truths in Indian Advertising | VIEW |
| Unit 2 | |
| Integrated Communication Mix (IMC), Meaning, Importance, Process, Components | VIEW |
| Communication mix | VIEW |
| Role of Integrated Communication Mix in Marketing | VIEW |
| Branding | VIEW |
| Branding Importance in Advertising | VIEW |
| Unit 3 | |
| Promotional Objectives, Importance Determination of Promotional Objectives | VIEW |
| Setting Objective through DAGMAR Approach | VIEW |
| Advertising Budget, Importance | VIEW |
| Establishing the Advertising Budget | VIEW |
| Approaches to Budget Allocation | VIEW |
| Unit 4 | |
| Advertising Copy, Meaning, Components, Types of Advertising Copy | VIEW |
| Importance of Creativity in Advertising | VIEW |
| Advertising Research, Importance | VIEW |
| Testing Advertising effectiveness | VIEW |
| Market Testing for Ads | VIEW |
| International Advertising, Importance | VIEW |
| International Vs Local Advertising | VIEW |
| Unit 5 | |
| Media Planning, Importance | VIEW |
| Selection of Media Strategies | VIEW |
| Media Mix | VIEW |
| Role and Functions of Advertising Agencies | VIEW |
| Role and Functions of Promotion Agencies | VIEW |