| Unit 1 | |
| Introduction to Business Analytics | VIEW |
| Evolution from Business Intelligence to Analytics | VIEW |
| Data-Driven Decision-Making | VIEW |
| Types of Analytics (Descriptive, Diagnostic, Predictive, Prescriptive) | VIEW |
| Role of Analytics in Modern Organisations | VIEW |
| Data Lifecycle in Business | VIEW |
| Structured and Unstructured Data | VIEW |
| Introduction to Tools and Technologies Used in Analytics | VIEW |
| Unit 2 | |
| Concept of Data in Business Context | VIEW |
| Data Sources and Data Quality | VIEW |
| Data Cleaning and Preparation | VIEW |
| Introduction to Databases | VIEW |
| Data Warehousing Concepts | VIEW |
| Business Intelligence Systems | VIEW |
| Dashboards and KPI Tracking | VIEW |
| Role of Excel in Business Analytics | VIEW |
| Introduction to SQL and Reporting Tools | VIEW |
| Unit 3 | |
| Measures of Central Tendency | VIEW |
| Measures of Dispersion | VIEW |
| Data Summarisation Techniques | VIEW |
| Correlation and Regression Basics | VIEW |
| Trend Analysis | VIEW |
| Pattern Analysis | VIEW |
| Data Visualisation Techniques | VIEW |
| Root Cause Analysis | VIEW |
| Interpretation of Business Data | VIEW |
| Introduction to Statistical Thinking for Managers | VIEW |
| Unit 4 | |
| Introduction to Forecasting Techniques | VIEW |
| Time Series Basics | VIEW |
| Regression-Based Prediction | VIEW |
| Risk Analysis | VIEW |
| Scenario Analysis | VIEW |
| What-If Analysis | VIEW |
| Optimisation Concepts | VIEW |
| Decision Models | VIEW |
| Basics of Machine Learning in Business Context | VIEW |
| Application of Machine Learning in Marketing | VIEW |
| Application of Machine Learning in Finance | VIEW |
| Application of Machine Learning in Operations | VIEW |
| Unit 5 | |
| Applications in Marketing Analytics (Customer Segmentation, Pricing, Sentiment Analysis) | VIEW |
| Financial Analytics (Credit Scoring, Risk Analysis) | VIEW |
| Case Studies from Indian and Global Organisations | VIEW |
| Ethical Issues in Analytics | VIEW |
