| Unit 1 [Book] | |
| Research, Concept, Meaning, Objectives, Nature, Scope and Significance | VIEW |
| Types of Research Including Basic, Applied, Exploratory, Descriptive, Diagnostic, and Causal Research | VIEW |
| Characteristics of Good Research | VIEW |
| Research Process | VIEW |
| Stages of Research | VIEW |
| Role of Research in Business Decision-Making | VIEW |
| Unit 2 [Book] | |
| Identification and Formulation of Research Problems | VIEW |
| Selection and Justification of Research Topics | VIEW |
| Review of Literature and Related Studies | VIEW |
| Identification of Research Gaps | VIEW |
| Formulation Of Research Questions, Research Objectives | VIEW |
| Hypotheses | VIEW |
| Conceptual Framework | VIEW |
| Variables and Operational Definitions | VIEW |
| Ethical Issues in Business Research Including Plagiarism, Informed Consent, Confidentiality, and Research Integrity | VIEW |
| Unit 3 [Book] | |
| Concept and Importance of Research Design | VIEW |
| Fundamentals Of Experimental Designs | VIEW |
| Preparation of Research Proposals | VIEW |
| Sampling Concepts and Sampling Design | VIEW |
| Probability Sampling Techniques | VIEW |
| Non-Probability Sampling Techniques | VIEW |
| Unit 4 [Book] | |
| Concepts of Measurement and Scaling | VIEW |
| Levels of Measurement Including Nominal, Ordinal, Interval, and Ratio Scales | VIEW |
| Primary and Secondary Data Sources and | VIEW |
| Questionnaire Design Principles | VIEW |
| Unit 5 [Book] | |
| Data Preparation Including Editing, Coding, Classification and Tabulation | VIEW |
| Descriptive Statistics | VIEW |
| Hypothesis Testing using Parametric and Non-Parametric Tests | VIEW |
| Data Visualization Through Charts, Graphs, Tables, Box Plots, and Dashboards | VIEW |
| Interpretation of Research Findings | VIEW |
| Structure and Format of Research Reports | VIEW |
| Referencing Styles and Citation Methods | VIEW |
| Executive Summaries, Conclusions, Recommendations, and Presentation of Research Results | VIEW |
