Author: Theintactone

Customer: Who is your customer? Have you done your market research to determine how much they would be willing to pay for your product or …

Pricing a product ethically is a major decision for any business. Businesses who use ethical pricing strategies to sell their products and earn a profit …

A salesperson not only communicates product information to customers but also relays the reactions of customers towards company and its products to his employer. Hence, …

Price models Cost-based Pricing This is perhaps the most-common way to price the products that you take to market. With this model, you are going …

Price positioning is the act of setting a price on a particular product/service that is within a specific price range. The price positioning shows where …

Cost-plus pricing is the standard strategy. It’s easy because it doesn’t require market research or understanding the psychology of customers or competitors. It is also …

B2B pricing is the process of setting prices on goods or services with the intent of marketing and selling them to other businesses, and not …

Sales management comprises the sales force, operations and practices to make the business reach its target sales. Altogether, the management keeps up with the changing …

To business analysts and project managers, Service performance is a matter of making sure that the processes are performing according to the specifications. To developers, …

Branding has many functions that go beyond its most basic requirement of identification of a product.  Branding, when done well, frames what consumers can expect …