Influence of Product/Service Life Cycle
by The product/service life cycle (PLC) refers to the stages that a product or service goes through from its introduction to its retirement. It includes four …
Category: MANAGEMENT NOTES
Management Notes of Various Universities across india
Environmental Social Governance based Investing, Socially Responsible Investing
Environmental Social Governance based Investing Environmental, social, and governance (ESG) investing refers to a set of standards for a company’s behavior used by socially conscious …
Behavioral Finance
Behavioral finance, a subfield of behavioral economics, proposes that psychological influences and biases affect the financial behaviors of investors and financial practitioners. Moreover, influences and …
Factors influencing Valuation and Prices of securities
Security price depends on a host of factors like earnings per share, prospects of expansion, future earnings potential, possible issue of bonus or rights shares, …
Consumer-oriented tools and Techniques of sales promotion
The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called …
Designing Sales promotion strategies
Principled implementation of sales promotion programs in the short term will have many benefits. The most important results of sales promotion are presented as follow: …
Tools and Techniques of promotion strategies
There are four main strategies that are used to promote goods or services. These include: Advertising Advertising is any form of paid correspondence used to …
Trade dealings and Retail promotions
Trade-oriented sales promotion programmes are directed at the dealer network of the company to motivate them to the sell more of the company’s brand than …
Impact of Sales promotion
A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product …
Relation between advertising and Sales promotion
Advertising Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors …