Influence of Product/Service Life Cycle
The product/service life cycle (PLC) refers to the stages that a product or service goes through from its introduction to its retirement. It includes four …
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The product/service life cycle (PLC) refers to the stages that a product or service goes through from its introduction to its retirement. It includes four …
Environmental Social Governance based Investing Environmental, social, and governance (ESG) investing refers to a set of standards for a company’s behavior used by socially conscious …
Behavioral finance, a subfield of behavioral economics, proposes that psychological influences and biases affect the financial behaviors of investors and financial practitioners. Moreover, influences and …
Security price depends on a host of factors like earnings per share, prospects of expansion, future earnings potential, possible issue of bonus or rights shares, …
The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called …
Principled implementation of sales promotion programs in the short term will have many benefits. The most important results of sales promotion are presented as follow: …
There are four main strategies that are used to promote goods or services. These include: Advertising Advertising is any form of paid correspondence used to …
Trade-oriented sales promotion programmes are directed at the dealer network of the company to motivate them to the sell more of the company’s brand than …
A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product …
Advertising Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors …