Introduction to Sales Role of selling in Marketing
by Selling is one of a number of tactical activities within marketing such as pricing and advertising. Co-ordinating these is essential for effective marketing. Differences in …
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Functions and Responsibilities of Sales Person
A salesperson is an important sales management position maintaining vital link between an enterprise and customers, society, distributors, retailers and others. Nature of roles played …
Types of Sales Organizations and their Structure
Sales organizations can adopt various structures based on factors such as company size, industry, target market, and sales strategy. Each structure has its advantages and …
Building Sales Organization
7 Steps To Building Your Sales Organization Building a high performing sales team that exceeds all corporate objectives is essential for any business. Your sellers …
Vertical integration
Vertical Integration, as the name suggests, is the combination of firms engaged in different levels of the distribution chain, in the same industry. It involves …
Strategic Alliances
The Strategic Alliance refers to the agreement between two or more firms that unite to pursue the common set of goals but remain independent after the formation of …
Channel coordination
Channel coordination (or supply chain coordination) aims at improving supply chain performance by aligning the plans and the objectives of individual enterprises. It usually focuses …
Channel power
The Channel Power refers to the ability of any one channel member to alter or modify the behavior of other members in the distribution channel, due to …
Managing the Marketing Channel incentives and margins
(1) More personal contact. They desire more meaningful connections. Broad newsletters from large enterprises are impersonal. They may provide useful information, but they lack a …
Gap Analysis
Gap Analysis can be understood as a strategic tool used for analyzing the gap between the target and anticipated results, by assessing the extent of …
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