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Category: MANAGEMENT NOTES

Management Notes of Various Universities across india

Deming Eclectic OLI Model and Other Models

More and more companies nowadays decide to expand their business by crossing domestic borders and by (re)locating certain value chain activities abroad. There are several motivations for companies to do […]

Porters Diamond Model

The Porter Diamond model offers an effective way for analysing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of […]

Reasons for Going International

Increase sales and profitability. Going global can provide new sources of revenue, yield greater returns on investments and secure long-term success for a business. The Internet makes it even easier […]

The Environment of International Business

International managers face intense and constant challenges that require training and understanding of the foreign environment. Managing a business in a foreign country requires managers to deal with a large […]

EPRG Approach

Different attitudes towards company’s involvement in international marketing process are called international marketing orientations. EPRG framework was introduced by Wind, Douglas and Perlmutter. This framework addresses the way strategic decisions […]

Nature and Scope of International Business

International Business is the process of focusing on the resources of the globe and objectives of the organizations on global business opportunities and threats. International business defined as global trade […]

Mass Communication

Mass communication is a study that connects people and other entities to large segments of the population through mass media. It is usually related to newspapers, magazines and book publishing […]