Stock Markets, Nature
by A stock market is a centralized marketplace where buyers and sellers can trade shares of publicly listed companies. It functions as a vital component of …
Category: Management Notes
Management Notes of Various Universities across india
EMH (Efficient Market Hypothesis) and its Implications for investment decision
EMH (Efficient Market Hypothesis) and its implications for investment decision
E- Marketing
Online marketing can be a powerful and cost effective means of promoting your products and services to an international target market. There are several facets to …
International E-tailing: Concept, Types and Benefits
The Electronic Retailing also called as e-tailing or internet retailing, is the process of selling the goods and services through electronic media, particularly the internet. Simply, the sale …
Pricing and Promotional Strategies in E-tailing
5 eCommerce Pricing Strategies Cost-Plus Pricing This strategy entails the retailer placing a mark-up on top of the wholesale cost of the product that they …
International Promotional Strategies
Companies develop marketing strategies to build a loyal customer base, to build relationships with those customers and to create value for the customer. Effective product …
Communications Process
Marketing communications process consist of integrated activities in which the targeted audience is identified and a well coordinated promotional program is prepared to generate the …
Principles of Communication
7 Principles of Communication Following principles of communication make it more effective: Principle of Clarity The idea or message to be communicated should be clearly …
Status of Promotion
Before a company decides to become global, it must consider a multitude of factors unique to the international marketing environment. These factors are social, cultural, …
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