Programmatic, Native Advertising – Video, Mobile, Digital, Sponsorship
by Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it …
Category: Management Notes
Management Notes of Various Universities across india
Role of E-Commerce in Marketing Communication
Marketing is primarily about communication, and e-commerce communication is much more than merely a collection of words. To understand the communication process on an e-commerce …
Corporate Advertising
Corporate advertising is the advertising done for an entire institution/ company/ organization and not for individual brands or products. This kind of activity is an …
Advertorials and Infomercials
ADVERTORIALS An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form …
Public Relations Types & Tools of PR
Organizations hire public relations experts to position themselves strongly in the minds of target audiences, investors, stakeholders, employees and all others associated with it. Public …
Sales Promotion: Different Types of Sales Promotion
Sales promotion is a type of Pull marketing technique. If you have a product which is new in the market or which is not receiving …
Publicity: Types of Publicity
Publicity is also a way of mass communication. It is not a paid form of mass communication that involves getting favourable response of buyers by …
Personal Selling
Personal selling can be termed as the oral presentation given by the salesperson to one or more than one consumers face to face to sell …
Direct Marketing
Direct Marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct …
Event Management
Events hold a great importance in integrated marketing communication. It creates a buzz about the product or brand, it creates a fan following even before …
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