Channel Selection and Management
by A company has to consider factors related to the market and customers, its own situation, the product and the competitive environment. All these factors have …
Category: Management Notes
Management Notes of Various Universities across india
Channel objectives and Constraints
Channel objectives should be stated in terms of the desired service level of target customers. Usually, a company can identify several segments wanting different levels of channel service. …
International Distribution Management: Types of Intermediaries
Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price, placement a.k.a. “distribution”). They’re a key element in your entire marketing strategy …
Sourcing Internationally
Many companies buy product packaging from suppliers overseas. There are many benefits to doing so, but there also are risks, notes Adam Brosch, director of …
Managing networks and relationship
Selling and Marketing is no longer the same what it used to be few decades ago. Traditional methods of sales and promotions have long been …
Information Distortion in SCM, Bullwhip effect
The tendency of information communicated within and between individuals and organizations to be altered, omitted, or re-organized as it is communicated. It includes a range …
Demand Volatility in SCM
Demand volatility is a reality in many industries, from Discrete Manufacturing to Process and Defense industries. Not only are retailers serving end consumers facing volatile …
SCM for Strategic Advantage
Historically, supply chain and logistics functions were viewed primarily as cost centers to be controlled. It is only in the past 20 years or so …
Concepts, Issues in SCM
The first thing one needs to understand is that SCM doesn’t replace what we’ve learned about management over the last 50 years; it builds upon …
Organizational Ethics international Context
International business ethics emerged quite late globally compared to the business ethics that came up in 1970’s. It was only in late 1990’s that the …
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