Diversification: Related & Unrelated

Diversification is the art of entering product markets different from those in which the firm is currently engaged in. It is helpful to divide diversification …

Integration Strategies: Horizontal & Vertical

Integration Growth and expansion are the two needs of every firm, irrespective of its size and nature. Firms can grow and expand themselves by way …

Concentration Strategies

A growth strategy adopted by the company to concentrate by investing more resources in marketing and production of only one primary product or market. The …

Strategies: Stability, Expansion, Retrenchment and Combination strategies

Growth is essential for an organization. Organizations go through an inevitable progression from growth through maturity, revival, and eventually decline. The broad corporate strategy alternatives, …

Strategy Formulation: Corporate, Business, Functional strategy

Strategy can be formulated at three levels, namely, the corporate level, the business level, and the functional level. At the corporate level, strategy is formulated …

Organizational systems and Techniques of strategic evaluation & control

Strategic Evaluation & control is as important as strategy formulation. It sheds light on the efficiency and effectiveness of the comprehensive plans in achieving the …

Strategy Evaluation and Control, Nature, Importance, Process

Strategy Evaluation and Control, Nature, Importance, Process

Strategic intent: Vision, Mission, Business definition, Goals and Objectives

Strategic Intent can be understood as the philosophical base of strategic management process. It implies the purpose, which an organization endeavors of achieving. It is …

Process of Strategic Management and Levels at which Strategy Operates

The strategic management process means defining the organization’s strategy. It is also defined as the process by which managers make a choice of a set …

Strategic Decision-Making Process

Strategic Decision-Making Process

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