Consumer and Industrial Goods
by Industrial goods are any goods that are bought and used for industrial and business use. They are made up of machinery, manufacturing plants, raw materials, …
Tag: BBAN504 Computer Networking & Internet
Product Planning and Development
Product planning and development is the critical journey a product takes from conception through to sales. While product planning and development is an integral part …
Brand Name and Trade Mark
Brand names and trademarks are valuable assets to a business. Often a brand or trademark becomes synonymous with the product. For example Xerox (R) is …
Factors affecting Price of a Product/Service
Price is the only element of marketing mix that helps in generating income. Therefore, a marketer should adopt a well-planned approach for pricing decisions. The …
Advertising Media; Their Relative Merits and Limitation
Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The …
Characteristics of an Affective Advertisement
It is Pervasive Goals of advertising apply to all types of organizations, for-profit as well as not-for-profit advertisers: Army advertises to increase recruits, Hindu Religious …
Nature, Definition and Scope of International Marketing
International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services …
Single entry system
Single entry system is an incomplete form of recording financial transactions. It is the system, which does not record two aspects or accounts of all …
Joint Venture Accounts
An association of two or more persons or we may say temporary partnership combined for the carrying out a specific business, and divide profit or …
Business and environment interface
1. Business and Demographic Environment: Demography is the study of human population with reference to their age, gender, status, occupation, income, education etc. The demographic …
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