Basic concept of factor analysis
by Factor analysis is a useful tool for investigating variable relationships for complex concepts such as socioeconomic status, dietary patterns, or psychological scales. It allows researchers …
Tag: Business Research
Chi – Square Test
Chi – Square Test There are two types of chi-square tests. Both use the chi-square statistic and distribution for different purposes: Achi-square goodness of fit test determines …
ANOVA
‘Analysis Of Variance – ANOVA Analysis of variance (ANOVA) is an analysis tool used in statistics that splits the aggregate variability found inside a data …
Parametric vs. Non parametric Test
Parametric vs. Nonparametric Test To make the generalization about the population from the sample, statistical tests are used. A statistical test is a formal technique …
Invention Vs Innovation
We all are aware of the fact that nothing is permanent in this world, neither products nor technology. As day by day, improvements and updation …
Attitudinal scales: Likert, Questionnaire designing
ATTITUDE SURVEYS Attitude is a group of opinions, values and dispositions to act associated with a particular object or concept. Measuring attitude in your survey …
Reliability of Research Instruments and Methods
Reliability of Research Instruments, Methods
Business Research, Types Of Research and Process of Research
BUSINESS RESEARCH Business research is a field of practical study in which a company obtains data and analyzes it in order to better manage the …
Market segmentation, Targeting and Positioning
Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, gender etc), geographic, …
Demand Forecasting
Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. Forecasting and estimation …
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