Quick Response and Efficient Customer Response (QR/ECR)

QR is a management concept created to increase consumer satisfaction and survive increasing competition from new competitors. It intends to shorten the lead time from …

4PL, 7PL, 9PL

Fourth Party Logistic Model (4PL) The manufacturer does not only outsource the organisation of its logistic tasks to third parties, but also the management thereof. …

Control and Communication

Nowadays everybody talks about communication. HR talks about communication with employees, Sales talks about communication with customers, Marketing talks about communication with potential customers, but …

Packing and Unitization

Packaging The packaging industry is evolving. We now know that packaging no longer refers to a box or a carton, but rather to a coordinated …

Use of IT in Customer Service and Customer Service Index

New technology is continuously emerging all around us, particularly in the world of the consumer market. Companies are seeing massive advertising space in social media like …

Logistic Framework: Concepts, Objective and Scope

Basic logistical service is measured in terms of: (1) Availability (2) Operational Performance (3) Service Reliability (1) Availability Availability means having inventory to consistently meet …

Channel objectives and Constraints

Channel objectives should be stated in terms of the desired service level of target customers. Usually, a company can identify several segments wanting different levels of channel service. …

Sourcing Internationally

Many companies buy product packaging from suppliers overseas. There are many benefits to doing so, but there also are risks, notes Adam Brosch, director of …

Managing networks and relationship

Selling and Marketing is no longer the same what it used to be few decades ago. Traditional methods of sales and promotions have long been …

Demand Volatility in SCM

Demand volatility is a reality in many industries, from Discrete Manufacturing to Process and Defense industries. Not only are retailers serving end consumers facing volatile …

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