Marketing Management MDU 2nd Sem 2025-26 Notes

Marketing Management MDU 2nd Sem 2025-26 Notes

Service Marketing, Features, Methods

Service Marketing, Features, Methods

Consumer Behaviour in Indian Perspectives

Consumer Behavior in India is influenced by a myriad of factors, reflecting the country’s diverse cultural, social, economic, and demographic landscape. Understanding consumer behavior in …

Online Customer Behaviour, Characteristics, Scope, Challenges

Online Customer Behaviour, Characteristics, Scope, Challenges

Researching Consumer Behaviour, Reasons, Components, Challenges

Researching Consumer Behaviour, Reasons, Components, Challenges

Cognitive Dissonance, Functions, Scope

Cognitive Dissonance, Functions, Scope

Consumer Situational Influences

Consumer Situational Influences

Post Purchase Behaviour

Post Purchase Behaviour

Outlet Selection and Purchase Decision

Outlet Selection and Purchase Decision

Consumer Alternative Evaluation and Selection

Alternative Evaluation and Selection

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