Discrimination in Labor Market
by Discrimination can manifest itself in all aspects of life. It may be evident in the type and location of housing available to certain groups, in …
Tag: Dr. A.P.J. Abdul Kalam Technical University (AKTU) MBA NOTES
EVA Reward Management in TNC’s
EVA® (Economic Value Added) was developed by a New York Consulting firm, Stern Steward & Co in 1982 to promote value-maximizing behaviour in corporate managers …
Intrinsic rewards, Cafeteria Compensation Style
Intrinsic rewards Intrinsic rewards are the non-physical rewards. They cannot be seen or touched but are emotionally connected with the employees. In other words, intrinsic …
Defined, Goals of Compensation System
Compensation includes payments like bonuses, profit sharing, overtime pay, recognition rewards and sales commission, etc. Compensation can also include non-monetary perks like a company-paid car, company-paid housing …
Challenges and Emerging Trends in CRM
Challenges in CRM 1. Too much data, not enough action? 2. Avoiding short termism 3. Bridging the gap between acquisition and retention 4. Behaviour-based personalisation …
Direct mail and Call Centers
Building a business strategy aligned to customer needs ensures better acquisition and retention rates. Most call centers operate around the clock and can quickly increase …
Customer life time Value Calculations
The goal of the CLV is to take into account your customers’ loyalty and retention to calculate the turnover (or profit) that a customer will …
Cross Selling
The most ubiquitous example of cross-selling may be the oft-spoken fast food phrase: “Would you like fries with that?” In the era of online consumerism, …
Loyalty Program and measuring effectiveness
Once you implement a loyalty program, these three metrics will help you measure the effectiveness of your loyalty program. Measure them and tweak to improve …
Designing loyalty Program
A good customer loyalty program can generate significant gains in recurring revenue for your business by improving the return on your marketing and sales budget. …
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