Uses of Conjoint Analysis

Conjoint analyses can break-down large number of attributes into smaller bundles for evaluations and comparison. There attributes can also be compared in pairs: Respondents can …

Utility Approach

It is a measure of satisfaction an individual gets from the consumption of the commodities. In other words, it is a measurement of usefulness that …

Indifference Curve Approach

Marshall’s demand analysis is based on the cardinal measurement of utility. The approach is criticised for two reasons. (i) Utility is a psychological phenomenon and …

Oligopolistic Behavior

The word Oligopoly is derived from two Greek words – ‘Oligi’ meaning ‘few’ and ‘Polein’ meaning ‘to sell’. An Oligopoly market situation is also called …

Determination of Rent

According to modern economists, rent is considered as the payment made against the use of land by a tenant. They explained the concept of rent …

Selling Costs

Selling costs play the key role in monopolistic competition and oligopoly. Under these market forms, the firms have to compete to promote their sale by …

Classical Models of Oligopoly

Cournot’s Duopoly Model Cournot founded the theory of duopoly. His duopoly model consists of two firms marketing a homogenous good. Cournot uses the example of …

Collusive Oligopoly

When there is product differentiation, i.e., differentiated oligop­oly, two or few sellers may recognise that their prices are closely interre­lated. Since each firm is a …

Indifference Curve Analysis

Indifference Curve Analysis

Equi-Marginal Principal, Elements, Formula, Example, Importance

Equi-Marginal Principle (also known as the principle of equal marginal utility or the law of equi-marginal utility) is a fundamental concept in economics that helps …

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