Consumer-oriented tools and Techniques of sales promotion
by The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called …
Tag: Event Management
Trade dealings and Retail promotions
Trade-oriented sales promotion programmes are directed at the dealer network of the company to motivate them to the sell more of the company’s brand than …
Building advertising Programmes: Determination of Target audience
Building Advertising programs involves strategically crafting and implementing a series of advertising activities to achieve specific marketing goals. This process starts with identifying the target …
Permission Marketing, Functions, Benefits, Levels
Permission Marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get …
Analyzing consumer reviews
Review analysis is the act of going through customer and product reviews from a number of different channels and uncovering insights. These insights can then …
Measuring consumer Responses
Consumer response is the positive or negative feedback a company receives about its products, services or business ethics. A consumer response can be solicited by …
Uncategorized
Understanding consumer sentiments and emotions
Consumer sentiment is a statistical measurement of the overall health of the economy as determined by consumer opinion. It takes into account people’s feelings toward …
Online Product Assortment
An assortment strategy in retailing involves the number and type of products that stores display for purchase by consumers. Also called a “product assortment strategy,” …
Uncategorized
Linear and Non-linear Pricing
Linear Pricing When a customer pays the same price for each unit the seller is using “linear pricing”. The linear pricing method is not only …
You must be logged in to post a comment.