Generation & Screening of Project idea

Generation & Screening of Project idea

Analyzing consumer reviews

Review analysis is the act of going through customer and product reviews from a number of different channels and uncovering insights. These insights can then …

Measuring consumer Responses

Consumer response is the positive or negative feedback a company receives about its products, services or business ethics. A consumer response can be solicited by …

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Understanding consumer sentiments and emotions

Consumer sentiment is a statistical measurement of the overall health of the economy as determined by consumer opinion. It takes into account people’s feelings toward …

Online Product Assortment

An assortment strategy in retailing involves the number and type of products that stores display for purchase by consumers. Also called a “product assortment strategy,” …

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Linear and Non-linear Pricing

Linear Pricing When a customer pays the same price for each unit the seller is using “linear pricing”. The linear pricing method is not only …

Behavioral Anchor system

Behaviorally anchored rating scales (BARS) are scales used to rate performance. BARS are normally presented vertically with scale points ranging from five to nine. It …

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CSR as a strategic business tool for Sustainable development

Corporate Social Responsibility can be defined as making and maintaining a healthy the relationship with the society and environment by the corporate houses. Main aim …

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