Demand Forecasting; Capacity Planning; Resources Planning
by Demand forecasting is the art and science of forecasting customer demand to drive holistic execution of such demand by corporate supply chain and business management. …
Tag: ipu marketing notes
Introduction to Marketing Analytics
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., …
Pricing objectives and Determinants
PRICING OBJECTIVES 1. Profits-related Objectives: Profit has remained a dominant objective of business activities. Company’s pricing policies and strategies are aimed at following profits-related objectives: …
New Product Development Strategies
New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. As it …
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