Tag: KMBN207 Digital Marketing & e-Commerce Notes

Competitive intelligence analysis is the process of gathering, analyzing, and interpreting data about competitors to gain insights and make informed business decisions. It involves collecting …

Heuristic evaluation is a usability evaluation method used to assess the user interface (UI) design of a website, application, or product. It involves a systematic …

Web Analytics 2.0 goes beyond traditional website-centric metrics and focuses on understanding the behavior, preferences, and needs of individual users. It emphasizes the importance of …

Conducting a site visit is an essential part of gathering firsthand information and understanding the context of a physical location, facility, or organization. Site visits …

When analyzing website traffic, it is common to categorize it into different types based on its source and acquisition methods. Two primary categories of traffic …

Google Analytics is a web analytics service provided by Google that allows website owners and marketers to track and analyze various aspects of their website’s …

Social campaigns refer to strategic marketing initiatives that are executed on social media platforms to achieve specific goals. These campaigns can be designed to raise …

Social Network Analysis (SNA) is a valuable tool for understanding and analyzing social networks on platforms like Instagram, Twitter, LinkedIn, YouTube, and others. SNA involves …

Hits While “hits” is a term commonly used in web analytics, it is not considered a reliable or meaningful metric on its own. Hits refer …

Graphs and matrices are fundamental tools used in analyzing and measuring individuals and networks within the context of social network analysis. Here are the basic …