Business Management CSJMU BCOM (FYUP) 2nd Sem 2025-26 Notes
by Business Management CSJMU BCOM (FYUP) 2nd Sem 2025-26 Notes
Tag: MARKETING
Changing Behavior through Counseling
Precontemplation. In this stage, we’ve either literally never thought about needing to change a particular behavior or we’ve never thought about it seriously. Often we …
Counseling Skills
Professional counseling can take the form of: Individual counseling is the most common type of counseling that focuses on the growth and mental health of …
Item Analysis and Test Standardization
Item Analysis is an important (probably the most important) tool to increase test effectiveness. Each items contribution is analyzed and assessed. To write effective items, …
Microblogging, Mobile Computing
Micro Blogs Micro blogging refers to a type of blogging that uses very quick, small and short messages either in audio, text or video forms. …
Integrated Internet Marketing Communications (IIMC), Functions, Components, Challenges
Integrated Internet Marketing Communications (IIMC), Functions, Components, Challenges
Price and Pricing Decision for Business Markets: Factor influencing Pricing of New Products
Product Cost: The most important factor affecting the price of a product is its cost. Product cost refers to the total of fixed costs, variable …
Segmentation, Targeting and Positioning in Business Markets
1. Segmentation Customers in a market vary widely in terms of their level and sophistication of need, in the way they would like the product …
Marketing Applications in Airlines
Imagine stepping into a taxi cab and asking your driver to take you back home after a long flight. Instead of the usual grunt of …
Tax Considerations in respect of Specific Financial and Managerial Decisions: Own or Lease
Assets may purchased or taken on lease. Apart from tax angle other factors also are important in taking lease or buy decisions like rate of …
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