Functions of Intermediaries

Channel intermediaries, whose main purpose is to deliver product from the manufacturers to the end users. The purpose of a channel intermediary is to move …

Channels of Distribution, Concepts, Functions, Types and Example

Channels of Distribution, Types, Example

Direct Marketing and Sales Promotion

DIRECT MARKETING Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, …

Pricing Strategies

Pricing Decisions

Pricing Methods

Pricing Methods

Packaging, Features, Issues

Packaging, Features, Issues

Product Line Decisions, Factors, Types

Product Line Decisions, Factors, Need

Product mix., Scope, Example, Strategies

Product mix., Scope, Example, Strategies

Concept of Marketing Mix

Marketing Mix is a tool which a marketer uses to formulate a product/service offer for customers. Marketing mix is done using the 4Ps of marketing …

Marketing Philosophies

Marketing Philosophies

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